Best Western International Selects Lixto for Rate Parity Compliance

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Company cites Lixto Price Intelligence Suite's analytics, ease of use

Lixto's Price Intelligence Suite delivers competitive price and quality ranking data to help companies in the online retail and hotel industries optimize their pricing strategies.

Lixto's Price Intelligence Suite delivers competitive price and quality ranking data to help companies in the online retail and hotel industries optimize their pricing strategies.

The comprehensive information from the Price Intelligence Suite will help Best Western International gain a clearer picture of rate compliance across the Web for all of our properties.

Best Western International, Inc., the World’s Biggest Hotel Family(SM), has opted to employ the Price Intelligence Suite for Travel from Lixto, Inc.

The Lixto Price Intelligence Suite for Travel is a web extraction and analysis solution that allows revenue and general managers to access and monitor information on thousands of properties and rate points across multiple websites – quickly, accurately and reliably. Best Western will use the SaaS-based suite to help assure rate parity compliance among all of the corporation’s more than 4,000 independently owned and operated hotels.

“The comprehensive information from the Price Intelligence Suite will help Best Western International gain a clearer picture of rate compliance across the Web for all of our properties,” explains Dorothy Dowling, senior vice president of marketing and sales for Best Western. “Better, faster communication with our properties about rate inconsistencies will enable us to address issues quickly.”

Rate parity refers to the ability for a hotel to maintain the same rate structure across all its distribution channels. When a hotel can effectively control rate parity, consumers’ confidence in obtaining best and consistent rates increases, and bookings grow. Rate parity is critical in protecting a hotel’s relationship with all of its franchisors and properties, as well as constituencies ranging from meeting planners to online travel agencies and booking companies.

“The Lixto Price Intelligence Suite for Travel will allow Best Western to better gauge what consumers are seeing online in terms of all rates offered on its hotels,” says Christian Koestler, Lixto’s president and CEO. “By quickly spotting and addressing inconsistencies in rates among providers, the company will be able to ensure that consumers find comparable rates across the Web, which enhances Best Western’s value proposition to guest and its member hoteliers.”

“Obtaining the trust of Best Western reinforces Lixto's leading position in the global price intelligence market,” Koestler adds.

The Price Intelligence Suite for Travel enables sophisticated price and margin management by monitoring properties, features and prices on any website, anchored against a company’s own data. The suite also monitors qualitative consumer ranking and review information. Users receive extracted data results online through easy-to-read dashboard reports that highlight possible threats and opportunities, and support decision-making that can positively impact volume, margins and the bottom line. The suite offers e-mail updates, drill-down capabilities and browser-based data access.

Best Western International, Inc.
Best Western International, Inc. is the World’s Biggest Hotel FamilySM, providing marketing, reservations and operational support to more than 4,000* Best Western®, Best Western Plus® and Best Western Premier® hotels in 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night.

Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with its hotels and staff sponsoring children in need around the globe. Partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. Individuals looking for the fastest way to a free night globally can join Best Western Rewards®.

Lixto, Inc. (twitter.com/LixtoNvalley)
Lixto, Inc., is an international leader in web data extraction and analysis. Extracting specific, precise data from the web, Lixto empowers better decision-making, drives operational performance and offers competitive price visibility. Companies throughout the world, including Fujitsu Technology Solutions, Hama, hotel.de, Iberostar Hotels and shopping.com have adopted Lixto solutions

*Numbers are approximate and can fluctuate.

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