European Analyst Firm Cites Lixto Price Intelligence Suite as ‘Model Solution’

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Ovum notes Lixto’s real-time price intelligence for travel, consumer goods companies

Lixto, Inc.

“The rise in consumer online purchasing has increased the need for companies operating in fast-moving and volatile markets to maintain visibility of real-time market prices.”

European analyst firm Ovum has cited the Lixto Price Intelligence Suite from Lixto Inc., an international leader in web data extraction and analysis, as the “ideal solution” for companies in fast-moving markets that need to closely monitor competitors and channel web prices in a more coordinated, automated way.

In its recently released technology audit of the Lixto Price Intelligence Suite, Ovum says that the enterprise-class real-time reporting and analysis suite “delivers true business value” by delivering extracted data results through dashboards and reports that clearly highlight possible pricing threats and opportunities, and support decision-making that can positively impact volume, margins and the bottom line.

According to the independent report, the suite automates and brings scale to what is often a manual and fragmented data-collection task. Lixto’s system, the report notes, delivers “critical competitive advantage from real-time price intelligence in online channels.”

The SaaS-based Lixto Price Intelligence Suite enables organizations, particularly in volatile industries such as travel and consumer goods, to access and monitor information on thousands of products and price points across multiple websites. Incorporating specialist price operations, price analytics and price strategy modules, the suite supports effective price and margin management.

“The rise in consumer online purchasing has increased the need for companies operating in fast-moving and volatile markets to maintain visibility of real-time market prices,” explains Marcus Herzog, managing director of products and technology for Lixto. The Price Intelligence Suite, he says, is a direct response to a market environment in which competitive advantage increasingly becomes dependent on the ability to react quickly to product and price revisions.

In its report, Ovum points out that the Lixto Price Intelligence Suite is designed for business users, delivering results in a “business-ready consumable format” and providing highly targeted reports for a range of different price management roles, including revenue, pricing, sales, channel and category managers, and senior decision-makers. The report concludes that companies using the suite can assess current price position, recognize when competitors change products or prices in online channels, understand the market position, and police online sales channels for price and rate compliance.

“Ovum’s recognition that Lixto is a key vendor in helping business gain critical competitive advantage from real-time price intelligence in online channels is significant,” says Herzog. “The report confirms our focus on delivering a competitive advantage to clients, allowing them to benchmark the performance of their products in local markets, control the efficiency of their online distribution channels, optimize sales and profitability, streamline inventory, and minimize channel conflicts.”

Interested individuals can download a copy of the Ovum report, at no charge, here.

About Lixto, Visit Lixto's Twitter!
Lixto, Inc. is an international leader in web data extraction and analysis. Extracting specific, precise data from the web, Lixto empowers better decision making and drives operational performance through real-time competitive price visibility. Companies around the world, including Fujitsu Technology Solutions, Hama, hotel.de, Iberostar Hotels, shopping.com, SAP, and ZF Friedrichshafen, have adopted Lixto solutions.

About Ovum
Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is part of the Datamonitor group.

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