L.L.Bean Inc. Reports 2010 Net Sales Results

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Company reports solid growth and employee bonuses

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L.L.Bean has performed very well in a challenging retail environment, ending the year with a 5.7% increase in net sales over the prior year

L.L.Bean announced today a positive close to its 2010 fiscal year, bucking retail industry trends that showed disappointing results for many retailers. On the basis of the business performance for 2010 the company announced its intent to pay performance bonuses to employees.

“L.L.Bean has performed very well in a challenging retail environment, ending the year with a 5.7% increase in net sales over the prior year,” said Chris McCormick, L.L.Bean’s President and CEO. “The initiatives we put in place and the significant investments we made in our business have paid off, even in the midst of a slow economic recovery.”

For the 2010 fiscal year ending February 27, 2011, L.L.Bean reported annual net sales of $1.44 billion, a 5.7% increase over 2009. The company also announced that its Board of Directors approved a cash award of 5% of annual pay to approximately 5,000 eligible employees.

“It’s a well deserved bonus,” said Leon Gorman, L.L.Bean’s Chairman of the Board. “On behalf of the Board of Directors I congratulate L.L.Bean employees on their outstanding performance this year. We have a great team in place and are pleased to be in the position of rewarding Bean employees for their achievements.”

Chris McCormick added further, “We had a challenging spring season, but a very strong Peak holiday season, giving us great momentum heading into January and February which remained strong,” he said. “Our employees really pulled together to manage the high volume, while delivering excellent customer service.”

2010 L.L.Bean Year in Review:

2010 company net sales: $1.44 billion – a 5.7% increase over 2009.

The company highlights include:

o    One new store in Victor, New York, built to U.S. Green Building Council’s LEED standards
o    Launch of the Signature sub-brand, a new sportswear collection for men and women
o    One new store in Japan, bringing the total to 19
o    33 new stores in China, bringing the total to 62.

The National Retail Federation / American Express annual Customer Service Survey rated L.L.Bean number 3 overall, and the top-rated multi-channel retailer in customer service

L.L.Bean’s website sales grew 29% over 2010, setting records for online orders, becoming the most dominant sales channel, and earning multiple industry awards

Sporting equipment sales were at their highest level ever. Boating, Camping and Cycling all saw their greatest growth in 2010

Demand for the iconic Bean Boots, manufactured in Maine, soared up 57% over last year

Number of customers purchasing from L.L.Bean saw one of the biggest increases in company history

Donated $1,700,000 in corporate contributions to charitable programs in 2010, including $500,000 to the Maine Community College system

Record-breaking United Way campaign raised $1,454,000 in corporate and employee donations for the 5 Maine United Way offices

2011 and beyond

“We are committed to investing in the business and growing the brand as we see continued strengthening of the economy,” said Chris McCormick. “We will have future announcements of new store openings, and significant new marketing initiatives. We’re looking forward to another successful year leading into 2012, which marks the 100th anniversary of the founding of our company in 1912 in Freeport, Maine.”

About L.L.Bean

Founded in 1912 by Leon Leonwood Bean, L.L.Bean Inc. began as a one-room operation selling a single product, the Maine Hunting Shoe. In 1967 L.L.’s grandson, Leon Gorman, took over as company president and led the company's transition to becoming the preeminent outdoor retail company it is today. With the company's modern day success as his legacy, Mr. Gorman assumed the role of Chairman of the Board in 2001, passing company leadership to Chris McCormick, the first non-family member ever to hold the position.

While its business has grown and changed significantly over the years, L.L.Bean still upholds the values of its founder and continues his dedication to quality, customer service and a love of the outdoors. In the past 5 years L.L.Bean has donated over $6 million toward conservation and land stewardship. The 200,000 sq. ft. L.L.Bean Retail Store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide on http://www.llbean.com, L.L.Bean Facebook, L.L.Bean Twitter and L.L.Bean YouTube

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A privately held company, L.L.Bean does not publicly disclose financials.


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Carolyn Beem
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