L.L.Bean Launches Limited Edition iPhone Game Moosentration

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L.L.Bean launches its first ever iPhone game application "Moosentration." The game is a clever twist on the classic Concentration memory card game. L.L.Bean has teamed up with Maine software company Blue Ox Technologies and is offering free Moosentration downloads for six months. L.L.Bean's Moosentration iPhone game application is free to all users, and can be downloaded to iPhone and iPod Touch devices through iTunes.

L.L.Bean's free iPhone game MOOSENTRATION

The Moosentration app is a different, but fun way for L.L.Bean to interact with its customers through mobile technology,

L.L.Bean, a leading retailer of quality outdoor gear and apparel, launches its first ever iPhone game application "Moosentration." The free game is a clever twist on the classic Concentration memory card game. This fun, but challenging game features three skill levels, 24 game variations and eight pictures sets to choose from. Gamers can test their memory skills by matching images hiding behind L.L.Bean branded card tiles. Images include L.L.Bean and Maine iconic items such as Bean Boots, lighthouses and wildlife critters.

"The Moosentration app is a different, but fun way for L.L.Bean to interact with its customers through mobile technology, " said Steve Fuller, L.L.Bean's Chief Marketing Officer. "We're looking forward to learning how our customers respond to this effort."

L.L.Bean has teamed up with Maine software company Blue Ox Technologies and is offering free Moosentration downloads for six months. L.L.Bean's Moosentration iPhone game application is free to all users, and can be downloaded to iPhone and iPod Touch devices through the iTunes application store using search term "L.L.Bean." To learn more, please visit http://www.llbean.com/moosentration.

About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built - a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year. L.L.Bean can be found worldwide on http://www.llbean.com. Join L.L.Bean on Facebook and Twitter.

Contact Information:
Laurie Brooks 207.552.6016

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