LMS Thinking Credits Company Culture for Success in International Markets

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International sales and marketing firm LMS Thinking attributes its success in US, UK and Australian markets to the firm’s strong corporate culture. The company increased profits by 14% in the first quarter of 2013 and expects to maintain this growth throughout the rest of the year.

It’s not just the clichéd ‘Work Hard, Play Hard’, but about investing in people so that they are passionate about the business.

Company culture is the feature of HubSpot founder Dharmesh Shah’s article “Culture Code: Building a Company YOU Love”. Shah argues that the most successful companies of recent years, including Google and Netflix, have distinct cultures that have facilitated innovation and growth. The article stresses the importance of entrepreneurs to establish the culture that they want, as opposed to what they think it should be. For Tim Kennedy, CEO and founder of LMS Thinking, this article resonated with his personal experience of creating “a company that I love” based on his core values. Kennedy aimed to instil this culture as the company grew so that employees, contractors and suppliers enjoyed being part of his enterprise: “When I founded LMS Thinking in 2007, I created a company that I wanted to work for – otherwise, what’s the point of running your own business? I am a sociable person, and I believe that work should be fun, so the culture I created was very people-centred. It’s not just the clichéd ‘Work Hard, Play Hard’, but about investing in people so that they are passionate about the business. People are more productive when they enjoy what they do, and feel valued by the company.” The culture, Kennedy maintains, has been the foundation of LMS Thinking’s success over recent years, in terms of building a cohesive organisation and in developing their client base.

Learn more: http://www.lmsthinking.com/

Company culture is integral to the growth and innovation of successful companies. Research by Sears, Roebuck and Co. demonstrates that when employee attitudes improved by 5%, customer satisfaction rose by 1.3% and revenue grew by 0.5%. Zappos, the US online shoe and clothing retailer, credits its employee and customer-focused culture for its 75% customer retention and just 5% employee turnover. Hubspot founder Dharmesh Shah maintains that company culture aids decision-making and attracts the best talent. He also warns against recruits that don’t fit well with the culture, citing ‘corrosive’ effects on the business. LMS Thinking CEO Tim Kennedy says: “Sales is a people business, so a successful sales company has to put people relations at its core. We work extensively with independent suppliers and contractors, which makes a strong transferable culture even more important. We only work with contractors that integrate well with our business culture, as this is the only way we can be confident that they are positively representing our clients, and by extension ourselves.”

LMS Thinking provides B2B and events marketing solutions in London, New York and Sydney. The firm aims to expand into new international markets by the end of 2013.

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Tim Kennedy
LMS Thinking
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