Mortgage Marketing Idea of 2012: Joint Marketing With Real Estate Agents

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As loan officers begin retooling their marketing plan for 2012, one timeless idea has once again bubbled to the top: develop long term relationships with active real estate agents.

Loan Officer Joint Marketing

Loan Officer Joint Marketing Engine

Build a strong loan business by building strong relationships with local real estate agents.

As loan officers begin retooling their marketing plan for 2012, one timeless idea has once again bubbled to the top: develop long term relationships with active real estate agents. My Joint Marketing is excited to make this easier than ever with the launch of their new Joint Marketing Platform for loan officers and mortgage brokers, available now at http://myjointmarketing.com

The idea is simple: build a strong loan business by building strong relationships with local real estate agents. Real estate agents are always looking for solid loan officers they can trust, and with money tight they’re also looking for a marketing partner to help defray marketing costs.

My Joint Marketing is a total marketing engine for real estate listings, including a single property website, syndication, facebook app, craigslist ads, print flyers, mobile marketing, and more. Loan Officers can use this marketing engine to get their foot in the door with real estate agents and differentiate themselves in a crowded market. Doing joint marketing together allows you to start building trust with the agent, a critical step to earning referral business.

Plus, by splitting the cost of marketing, you’ll both save money while generating more buyer leads. Imagine having 50 property websites, craigslist ads, and sign riders, all with the loan officer’s contact info... it’s easy to see how that kind of exposure could generate more buyer leads.

To celebrate their launch, My Joint Marketing is offering a special free trial only available at My Joint Marketing. Signup takes seconds, and free support and training is included. 2012 will be another tough year, and loan officers need strong relationships to last. Visit http://myjointmarketing.com to start building relationships today.

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Michael LaPeter
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