Balihoo Launches Social Media Integration and Local Franchise Marketing Playbook at IFA's Annual Convention

Share Article

Leading local marketing provider for franchise brands utilizes the International Franchise Association's 50th Annual Convention to announce significant local marketing enhancements.

Local Franchise Marketing Playbook

“This is a breakthrough that changes the face of local marketing by putting the power of social media marketing in the hands of the local marketer,” said Pete Gombert, Balihoo’s CEO.

Balihoo, the premier provider of Local Marketing Automation technology and services to national franchise brands, announced today that it will launch two major initiatives at IFA's 50th Annual Convention on February 5, 2010, in San Antonio, Texas.

The first initiative is the integration of social media marketing vehicles into Balihoo's Local Marketing Automation platform. This advancement, the first of its kind in the industry, allows the local franchise marketer to seamlessly and easily integrate social media vehicles such as Twitter and Facebook into their day-to-day marketing efforts.

"This is a breakthrough that changes the face of local marketing by putting the power of social media marketing in the hands of the local marketer," said Pete Gombert, Balihoo's CEO. "We're giving the local franchise marketer access to customize national-quality creative and the ability to quickly drive these communications to their customers across all media channels, now including Twitter, Facebook, and SMS text."

Balihoo will be providing the first live demonstrations of this social media integration at the IFA Convention beginning February 5th, 2010, in San Antonio, Texas. Attendees can schedule a private appointment to see the functionality or visit Balihoo at booth #627.

Additionally, Balihoo will share its first ever Local Franchise Marketing Playbook at the event, a 24-page hardcopy guide designed to help franchisors and franchisees navigate the complicated local marketing landscape with tips, tactics and insights to build a powerful local marketing strategy.

Available only in limited quantities, attendees of the IFA Conference can reserve their copy here: Local Franchise Marketing Playbook reservation. Alternately, an electronic version of the Playbook can be downloaded here: Local Franchise Marketing Playbook (digital).

"Our clients represent over twenty five thousand local marketers which give us a unique and data-driven perspective on what works in local marketing," said Shane Vaughan, Balihoo's VP of Marketing. "The Local Franchise Marketing Playbook represents the distillation of this knowledge, with clear, actionable guidance for both franchisors and their franchisees."

About Balihoo
Balihoo (http://www.balihoo.com) is the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shane Vaughan
Balihoo
208.629.7520
Email >
Visit website