Local Online Business Listings: Straight Talk From the Data Providers -- Search Marketing Now Webcast, August 19

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Representatives from three primary local data providers explain how they gather and maintain local listings data for online local search and car navigation - in live Search Marketing Now webcast.

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Local Online Business Listings: Straight Talk From the Data Providers.

On Wednesday, August 19, 2009 at 1 PM Eastern Daylight Time, Search Marketing Now presents "Local Online Business Listings: Straight Talk From the Data Providers." This webcast is free and is sponsored by TMP Directional Marketing.

Years ago, if a consumer wanted information on a local business they would just crack open their trusted Yellow Pages. Today, these listings are primarily found onlineā€¦and they are everywhere.

With more than 90% of local search traffic and car navigation data coming from three primary data base providers, it's critical that marketers keep this information current and accurate at all times. An incorrect phone number can spell disaster for a local search advertising campaign.

Since each database provider has its own process for gathering and maintaining data, this webcast features representatives from the three leading database providers (Localeze, InfoUSA, and Acxiom) who will shed light on just how they acquire, maintain, and update local business listings online.

Gregg Stewart, Senior Vice President, Interactive of TMP Directional Marketing, will moderate a live Q+A session following the presentations.

For more information, visit http://searchmarketingnow.com. Registration is open at http://bit.ly/14BvTt Questions may be submitted in advance of the webcast, using the registration form.

This webcast is sponsored by TMP Directional Marketing (TMPDM), a print and digital marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster.com, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. TMPDM's local expertise stems from knowing the local nuances that help national merchants target and reach local customers. From tracking and profiling online consumer behavior to managing and executing search campaigns, TMPDM's interactive services are highly measurable delivering large national advertisers cost-effective, track-able leads. For more information, visit http://www.tmpdm.com.

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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