Local SEO Perfect for Small Business Markets

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5StarControl shines a light on why small business markets should use local SEO in their marketing strategies.

Local business review website 5StarControl has decided to disclose secrets on how taking advantage of local SEO makes sense for marketing small business online. 5StarControl issued a statement that small businesses are going to be entranced with how effective use of local SEO can increase their revenues.

Adam Stetzer reports in his August 17, 2012 article to Search Engine Watch that small business markets can engage with more consumers online with the use of local SEO, and gives 5 reasons why. He reasons that local SEO is considered “the next big thing” in small business marketing plans because it creates more online exposure, inspires more consumer confidence through word-of-mouth activity such as customer reviews, makes seo more mobile with smartphones and tablets, offers a better conversion of online searches to local foot traffic than national advertising campaigns, and is simple to implement.

Search engine optimization (SEO) is the practice of improving the placement of a website or webpage in a search engine’s free search results. According to Stetzer, many small business owners are still intimidated by the seo concept and are in danger of being left in the dust of competitors who have embraced this new local marketing strategy. 5StarControl reports that it highly recommends the use of local seo in addition to Frank Kern's material to its clients as a must-have component to any small business online marketing paradigm.

Online marketing leads to greater internet exposure, says Stetzer’s article, which can generate a great deal of consumer interest online, and in turn lead to better placement in search engine results. 5StarControl states that a natural progression occurs with local seo implementation, or as Stetzer puts it, “small businesses with well-placed local rankings get more eyeballs,” which leads to more local foot traffic for small businesses.

Another natural benefit to local seo is that more consumer confidence is generated through customer reviews, videos, and pictures incorporated into a small business’ website, fan pages, and consumer review sites such as Yelp. Customers love to share their experiences, which inspires confidence in the products they recommend, which leads to more local consumer interest – especially since people are fond of supporting their local business markets over using larger retail chains, said Stetzer.

Mobile SEO, according to Stetzer, is increasing at a phenomenal rate, calling smartphones “the new yellow pages.” The new Apple iOS mapping capability is sure to enhance mobile seo by reaching consumers who are actively seeking products and services while on the road, reports 5StarControl. This naturally progresses to better conversion rates of people searching product and services on their smartphones, who in turn purchase those products and services, says Stetzer.

Finally, using local seo is easy and can be the difference between a dynamic local business market, and a stagnating, floundering business, 5StarControl said when commenting on the accuracy of Stetzer’s analysis.

5StarControl is a forum on local business matters in the area of local business reviews.

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