Personal computers and basic cell phones are not going to disappear, but consumers are increasingly turning to the smartphone as their go-to device for everything including communications and searches for products and services.
Tampa, FL (PRWEB) January 30, 2012
Local-Mobile Advertising Managing Partner, Bob Ong, educates and provides tips on how to get business on Google to small business owners and entrepreneurs as a new Google study shows mobile phone use has surpassed PCs (laptops, notebooks and desktop computers).
The new study, titled “Mobile Internet & Smartphone Adoption,” released this week by Google and research firm Ipsos, quantified what devices consumers across five key global markets are currently using. Anyone who frequents restaurants, coffee shops and airports is not surprised that the numbers show smartphone ownership is on the rise. What caught some analysts off guard was the finding that in each of the countries polled (U.S., the United Kingdom, Germany, France, and Japan), use of mobile phones has edged out use of personal computers in 2011.
What was constant across all five countries was the popularity of mobile phones versus PCs (laptops, notebooks and desktop computers) – PC use, it turns out, has been surpassed. In the U.S., 76% of respondents report using a mobile phone whereas 68% said they use a laptop or desktop PC.
Two things about this study need to be clarified. First, study focused specifically on privately held devices, not on mobile phones, computers, or other electronics provided by employers.
The second point is the term mobile phone covers both “feature phones” and “smartphones,” two different device categories. Feature phones are more-basic cell phones with some additional capabilities, such as a camera, a Web browser, or GPS. Smartphones are the iPhones, BlackBerries, and Android devices that are capable of running apps.
From its inception, Local-Mobile Advertising has been following the increasing trend of mobile phone use and how it relates to PC use and Google searches on each by consumers to find products and services.
“We have seen this coming for several years and have worked diligently to position our clients to take advantage of this trend,” says Ong, CEO and Managing Partner of Local-Mobile Advertising. “Google knows if someone is searching from a PC or Mobile Phone and returns information based on which device is being used. It’s vital for Small Business owners and Entrepreneurs, especially those who get their customers from a 7-10 mile radius of their business, to know this and plan their marketing and advertising strategies accordingly.”
“We have been educating on this trend for years, but this hard data now confirms the fact that we are entering a post-PC era. Personal computers and basic cell phones are not going to disappear, but consumers are increasingly turning to the smartphone as their go-to device for everything including communications and searches for products and services,” says Ong.
To take full advantage of this trend which is now the new way of doing business and reaching customers, Ong recommends the following for small businesses owners and entrepreneurs:
1. Before seeing an Internet Marketing or SEO person, sit down and work out the business objectives, what is most important in regards to the business and who the business is trying to reach?
2. Location, location, location was never more important than it is today when trying to reach customers. Make sure the website is designed and optimized for both PC and Mobile Phone search.
3. Each business has its own personality and audience. Ensure the online business presence is maximized and in all the locations it should be for both PC and Mobile Phone use.
For a free 30 minute consultation to ensure your business internet strategy is maximized for both Mobile Phone and PC use call Robert Ong at (813) 991-6981 or visit http://www.local-mobileadvertising.com.
About Local-Mobile Advertising, LLC
Local-Mobile Advertising, located in Tampa, FL, by Robert Ong, Managing Partner and Mary Bonn, Managing Partner. Serving Small Businesses and Entrepreneurs in the U.S., they are a premier web based advertising company composed of a team of professionals with extensive marketing expertise spanning over 5 decades. They specialize in dressing up a business’s online presence and drawing customers to the business. Working with all the main citation and review sources on the market they enhance customer traffic via phone, walk in, internet and mobile communications. They employ all of the state-of-the-art techniques of web based advertising and search engine optimization. For more information visit http://www.local-mobileadvertising.com or call (813) 991-6981.
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