Many business leaders know they should be integrating local search with other marketing efforts, but struggle with strategy execution and results tracking, especially when contending with hundreds or even thousands of franchise locations.
Denver, CO (PRWEB) November 18, 2010
Local Search Traffic, a division of Location3 Media, is releasing a whitepaper on best practices for the exploding local search industry.
Local searchers are further along in the purchase cycle, demonstrating a low cost per lead and a high conversion rate. Local business searchers are ready to buy; anyone selling a product or service should ensure their business is easy for them to find.
A thorough local search campaign involves the integration of strategies including map listings, pay per click advertising, search engine optimization and social media efforts. Coordinating, implementing and evaluating all of these efforts can be a complex task.
"Many business leaders know they should be integrating local search with other marketing efforts, but struggle with strategy execution and results tracking, especially when contending with hundreds or even thousands of franchise locations. We specialize in integrating strategies and providing clear reporting," said Erik Whaley, director of Local Search Traffic.
After years of success in the industry, Local Search Traffic has rounded up a comprehensive paper outlining how to use all aspects of local search marketing to boost leads, conversions and sales. Local Search Traffic leads the pack in local search marketing and geo-targeted pay per click management and currently manages more than 120,000 client locations with proprietary monitoring and tracking software.
Small business owners, corporate marketing professionals and anyone looking to understand local search marketing will benefit from reviewing Location3 Media's Local Search Whitepaper 2010-2011.
For more information about Location3 Media or Local Search Traffic, contact Angie Pascale at 720.882.8528, apascale - at - location3.com or @AngiePascale.
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