The internet is today's version of the phone book, and companies who aren't taking advantage of it are missing out on a great deal of potential business.”
New York, NY (PRWEB) July 6, 2010
SEO guru and marketing specialist Joe Balestrino has released The Ultimate Guide To Local Search, an e-book aimed at helping business owners manage local online marketing efforts.
The book contains detailed information on listing a business for local search as well as comprehensive instruction for regional search engine optimization and pay-per-click advertising. According to Balestrino, “The internet is today's version of the phone book, and companies who aren't taking advantage of it are missing out on a great deal of potential business.”
An eight year veteran of search engine optimization and marketing, Balestrino views the book as a tool for business owners who are concerned about the rising cost of online marketing. “When I started in SEO, there were only a handful of quality providers.
Today, everyone and their brother offers SEO, often with no real knowledge of what it takes to help a business realize an improved online presence. The idea for the book came about when I started seeing ads offering to place businesses on local search for hundreds of dollars. Setting up a best practices placement on a free service like Google local business results is not something that should cost that much. With the book, I wanted to not only show the correct way to set up a local search placement, but also how to tie it in with site optimization and other marketing methods that can be refined to target local traffic.”
For more information on The Definitive Guide To Local Search and local search marketing, visit MyLocalSearchGuide.com.
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