The San Diego Union-Tribune and OrangeSoda Partner to Bring Advertisers New Ways to Reach Customers with Search Engine Marketing Solutions

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The San Diego Union- Tribune and OrangeSoda have partnered to provide affordable online marketing solutions for advertisers of the Union-Tribune and its Web site SignOnSanDiego.com.

As prospective customers increasingly turn to the internet to find local businesses, this partnership makes perfect sense and demonstrates the Union-Tribune's forward-thinking approach when it comes to making its advertisers successful

The San Diego Union- Tribune and OrangeSoda (http://www.orangesoda.com), have partnered to provide easy and affordable online marketing solutions for advertisers of the Union-Tribune and its Web site SignOnSanDiego.com.

The partnership will enable the Union-Tribune to offer OrangeSoda's search engine marketing solutions to their customers. These include its pay-per-click platform (PPC) and search engine optimization (SEO) platform, as well as its one-of-a-kind maps optimization (local business listings), call tracking and business profiles. This enables Union-Tribune advertisers to broaden their reach to online audiences.

"At the Union-Tribune and SignOn San Diego, we provide advertising solutions that no other local media company can match, and our solutions are tailored to meet each advertiser's unique needs," said Mike Hodges, general manager for SignOn San Diego and vice president of interactive for the Union-Tribune.

"Our wealth of products offer value to advertisers who can turn to us to meet all of their advertising needs - and this partnership adds to the solutions we provide. Whether our advertisers are a one-man shop or a big business, we have ways to help them grow their business."

More searchers are going online to find information about local products or services. According to a study from the consulting and research group Outsell, revenues from digital advertising and marketing are expected to eclipse print revenues in 2010. Internet advertising has already surpassed billboard and radio advertising.

"As prospective customers increasingly turn to the internet to find local businesses, this partnership makes perfect sense and demonstrates the Union-Tribune's forward-thinking approach when it comes to making its advertisers successful," said Jay Bean, founder and CEO of OrangeSoda. "Since our services were built from the ground up for the exact type of advertisers found in the Union-Tribune, we are confident this will be a win-win-win for both companies and those San Diego businesses who will benefit from these enhanced marketing techniques."

About The San Diego Union-Tribune
The San Diego Union-Tribune, LLC, is San Diego County's leading local media company, with products reaching 57 percent of all San Diego adults in a given week, which equates to more than 1.3 million San Diegans. In 2009, The San Diego Union-Tribune won its second Pulitzer Prize, which was awarded to Steve Breen for his editorial cartoons. In 2009, the Union-Tribune also earned the first place award from the California Newspaper Publishers Association for General Excellence among major California dailies in 2008. The newspaper has a late week circulation of 282,175, with more than 672,000 daily readers; Sunday circulation is 309,571, with readership of more than 875,000.

About OrangeSoda
OrangeSoda, a leader in local online advertising, was founded in 2006 to help small businesses effectively and efficiently market themselves online. With millions of consumers turning to the Internet first to find local businesses, OrangeSoda has developed cost-effective solutions for small businesses that enable them to be found on the major search engines results page and drive results for their business. OrangeSoda is headquartered in American Fork, Utah. For more information please visit http://www.orangesoda.com

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Noelle Bates
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