Struggling Small Businesses Boost Web Presence

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Top e-Marketers Reveal Importance of Citations for Search Engine Optimization. LocalPAGES.com launches free listings section to give small businesses an e-marketing boost. Building quality citations is essential to increasing page ranks on local search engine results

95% of small business owners who don't have a website say they want one to increase consumer awareness

Small businesses have taken the brunt of the economic downturn. Many small business owners are reluctant to engage in online advertising for a variety of reasons. Fortunately, LocalPAGES.com, a local search directory, launched a free listings section today designed to give wary business owners a break.

This service appeals to small business owners with or without technical skills looking to develop an effective e-marketing strategy. Internet marketing expert Andrew Shotland notes that, “95% of small business owners who don’t have a website say they want one to increase consumer awareness”. Small business owners without websites can utilize LocalPAGES’ free service as a stepping stone towards creating a long term internet advertising campaign. Local searches dominate the small business marketing platform because consumers prefer geo-targeting, especially when they’re searching via their mobile devices.

Companies with a website will also find this service useful as part of their broader citations solution. Building an arsenal of quality citations is considered a vital aspect of a successful SEO campaign. SEO professionals conclude that citations are the key factor in improving search engine page ranks. E-marketing researcher David Mihm explains: “In local search, a citation from a trusted website like a city or state government or even a commercial site like a Chamber of Commerce or city newspaper can often be the difference between #1 and not appearing in the seven-pack”.

Mihm recommends incorporating interactive media, such as videos and pictures along with citations for maximum SEO results. LocalPAGES offers additional advanced features on their platinum profile listings.

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Peter Gregory
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