This partnership is a classic 'win-win' for both companies; Citysearch's content is great for AOL's audience, AOL's reach is great for Citysearch's advertisers who will gain access to qualified local customers and the ability to deliver a consistent message across the web, and both companies will benefit from incremental revenue
NEW YORK & WEST HOLLYWOOD, Calif. (PRWEB) February 13, 2008
Under the agreement, Citysearch, a leading online local guide and an operating business of IAC, will provide its local content, including editorial reviews, user reviews, merchant videos, photos and offers for distribution across AOL properties, such as AOL CityGuide, AOL Local Search and MapQuest. AOL will integrate local advertising and content from Citysearch's broad base of local advertisers into AOL's leading local properties, offering advertisers access to more than 57 million unique users per month (comScore Media Metrix, January 2008).
"AOL has the largest local online network and this partnership gives us the ability to enhance our local experience, expand our reach by incorporating Citysearch's rich local content in our numerous local sites and improve monetization of our local properties through Citysearch's local advertising network," said John Kannapell, SVP, AOL Search. "The combination of the enhanced content and reach into new markets will also increase the premium local advertising inventory available to advertisers through Platform-A."
"This partnership is a classic 'win-win' for both companies; Citysearch's content is great for AOL's audience, AOL's reach is great for Citysearch's advertisers who will gain access to qualified local customers and the ability to deliver a consistent message across the web, and both companies will benefit from incremental revenue," said Jay Herratti, CEO, Citysearch. "We are thrilled to have high-quality AOL properties and affiliates such as AOL CityGuide, Local Search and MapQuest as part of the Citysearch Local Advertising network."
AOL(R) is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
Citysearch is a leading local search and directory company that provides the most up-to-date information on businesses, from restaurants and retail, to travel and professional services. Citysearch empowers consumers to make informed decisions about where to spend their time and money by delivering trusted content, local expertise and helpful tools, including over 18 million local business listings and over 1.5 million user reviews nationwide. Citysearch is an operating business of IAC (NASDAQ:IACI). For more information, visit: http://www.citysearch.com.