Brick Marketing Local Search: Move Over Phonebook Here Comes the Internet
Slowly but surely phonebooks are becoming the modern day dinosaur. Taking the fall like many of its ancestors, the cassette tape, a VHS recorder and the record player. These tools of communication have turned into nothing more than paperweights. Piling up on door steps around the nation and becoming a nuisance. They are big and heavy and frankly nobody has room in their heart for them anymore.
Boston (PRWEB) June 16, 2008 -- Slowly but surely phonebooks are becoming the modern day dinosaur. Taking the fall like many of its ancestors, the cassette tape, a VHS recorder and the record player. These tools of communication have turned into nothing more than paperweights. Piling up on door steps around the nation and becoming a nuisance. They are big and heavy and frankly nobody has room in their heart for them anymore.
Local search engine marketing is gaining momentum like a fast moving train. More and more local household purchases are starting at local search engines such as Google Maps, Yahoo local and MSN Live. With many homes outfitted with wireless internet and laptops sitting on standby it is no wonder that looking for that florist or pizza shop has never been closer to your finger tips. No more searching for the phonebook and not to mention turning your hands black once you are done looking for what you need. With online giants such as Google, Yahoo and MSN already spending large amounts of time, money and resources in perfecting their local search tools you are more likely to see many independent sites pop up and hop on this train as well. Sites like Merchant Circle and Openlist have already realized the evolvement of local marketing and are also hot on the heels of the giants offering small business listings along with close knit networking and blogging capabilities directly on their sites.
Local internet marketing will be something that every brick & mortar business will have to take advantage of. If you are not in the local search engines then you really are not going to be found. 60-70% of all purchases start online so it will become even more important in the very near future to get onboard with local search engine marketing. Educating the local business owner that might have been blind folded through the rise of the internet is the now the goal for every major local search engine. Business owners that had their businesses pop up in the 80's and are still around to tell the story have some catching up to do if you decided to ignore this rise of technology. We have an entire generation rising that has more knowledge and power than ever before and it is important to stay visible and on the radar no matter how large and small your business. Word of mouth is great but it only goes so far. By continuously popping up online in local searches you develop your image and branding. A multi prong approach has never been more important and offering a large prong for your local market is truly vital to the success of you brick & mortar business.
Nick Stamoulis, President of Brick Marketing has this to say about local search engine marketing, "If your local business is not there than its not anywhere!" meaning if you are not taking advantage of listing your business locally online than you are eventually going to be invisible.
It is important for local businesses to understand that local search engine marketing is vital. For more information regarding local search engine marketing, please visit: http://www.brickmarketinglocal.com or call 877-295-0620.
Media Contact:
Nick Stamoulis
Brick Marketing Local
877-295-0620
info @ brickmarketing.com
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