LocalTel Expands Innovectra Partnership to Reach Local Advertisers throughout New England

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LocalTel Yellow Pages to Use Innovectra's ActivImpact Technology

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Offering local advertisers a regional advertising platform with a national technology and marketing services partner lets them harness the power of consumers who use the Internet to find local merchants.

LocalTel Yellow Pages, New England's largest publisher of community telephone directories, today announced an enhanced and expanded partnership with Innovectra Corporation to benefit all of New England's local advertisers.

In addition to offering local advertiser features and benefits information at LocalTel.com, the media company is expanding its geographic coverage footprint to cover all of New England in print and digital formats to better meet the needs of over 1,000,000 local advertisers.

LocaTel will also offer Innovectra's ActivIMPACT program for its local advertisers in New England. ActivIMPACT, a scalable, dynamic local advertising solution announced in January 2008, uses proven, online marketing techniques and proprietary data to generate clicks, calls and internet traffic for local advertisers.

With ActivIMPACT, Innovectra will dynamically create highly specialized and optimized LeadSites for LocalTel advertisers, leveraging the company's knowledge of the exact terms that consumers use to find local goods and services with the local merchant's discriminating features. Innovectra's certified search marketers will also create compelling online advertising campaigns in online search engines and by using video, mobile, widgets and other leading web and digital technologies.

"Innovectra's ActivIMPACT complements and enhances our digital advertising strategy," said LocalTel CEO Steve Galligan. "Offering local advertisers a regional advertising platform with a national technology and marketing services partner lets them harness the power of consumers who use the Internet to find local merchants."

"Partners like LocalTel have advertising relationships no one else has," said Innovectra CEO Thomas C. Lewis. "When we combine our proven technology and proprietary data with their strong advertiser relationships, advertisers receive a much better value and can achieve a higher ROI on their advertising investment."

About LocalTel, Inc.
Localtel is a leader in independent yellow pages advertising offering business advertisements in community specific books. In addition to community directory solutions, LocalTel offers comprehensive Internet & Direct Marketing programs to ensure their customers are found wherever consumers are looking. LocalTel distributes one million print directories throughout Eastern Massachusetts in addition to its technology offerings.

About Innovectra Corporation
An online publishing pioneer, Innovectra Corporation was the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile offerings. Innovectra and Hagadone Directories won the Association of Directory Publishers Gold Book Award for Best Electronic Directory. The company's online customers also include Local Insight Media Yellow Pages, Metro Directories' Atlanta Yellow Pages, Homepages Directories and Ambassador's New York Yellow Pages.


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Thomas C. Lewis
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