Vancouver, BC, and Lansdowne, VA (PRWEB) January 10, 2011
ImmersiFind, an innovator in local search, today announced the acquisition of Innovectra, a leading provider of web, mobile and social network-based local search solutions for directory publishers and media companies. The deal will add Innovectra’s customer base and technology into ImmersiFind’s existing network of over 18 clients.
Once combined, there will be nearly 50 publishers from across the U.S., Canada, Latin America, South America and Australia using the ImmersiFind platform. The indirect sales team will also increase by nearly 700—to more than 1750 indirect in-market representatives that use the platform and services, as well as over 300,000 direct and indirect local advertisers.
ImmersiFind will continue to leverage the first-hand market experience of its sister company, Ziplocal, as an innovative and successful digital advertising and local search player. The acquisition comes just after Ziplocal and ImmersiFind’s recent launch of LocaLeads, a pay-for-performance digital advertising platform that distributes hyperlocal advertising content from small and medium size businesses (SMBs) to web and mobile publishers across North America.
“The acquisition of Innovectra is another example of how excited we are about the massive opportunities in the world of local search, not only for local publishers but also for many local media companies like news, radio or cable organizations,” said Olivier Vincent, CEO of ImmersiFind and Ziplocal. “Each step we take is about further establishing ourselves as a leader in the digital onramp for small and medium size businesses who want to increase their profile online and in the mobile space.”
Under the terms of the deal, Innovectra’s management team will join ImmersiFind, bringing massive experience in local search innovation and industry acumen. Tom Lewis, current CEO of Innovectra, will become the new president of ImmersiFind.
Canaccord Genuity acted as a financial advisor to Innovectra in this transaction.
Immersifind is the leading provider of "world class" web, mobile and social marketing solutions for small and medium sized businesses throughout the U.S. and internationally. We partner with a variety of media companies including directory and newspaper publishers, television and radio broadcasters to host Internet directory and local search software applications.
Our innovative solutions enable local advertisers to connect with online consumers who are shopping for products and services from home, the office or on the go from desktops, tablet PCs and mobile devices. Our comprehensive suite of digital media includes Internet Yellow Pages, local advertising networks, daily deals, reputation management, web site hosting, online video, mobile apps, social commerce, search engine optimization and pay for performance search marketing. For more information, visit the Immersifind web site at http://www.immersifind.com.
Innovectra is a software services company providing web, mobile and social media marketing solutions for small businesses through a network of directory publishers online. One of the first companies to create Internet Yellow Pages, Innovectra collaborates to deliver a host of integrated web-based services including online directories, videos, coupons, web sites, search marketing, content syndication and reputation management services. For more information, visit the Innovectra Corporation web site at http://www.innovectra.com.
Ziplocal is a local search company that reaches communities all across the United States with digital advertising innovations delivered through mobile devices, the internet and traditional media. With a dedicated on-the-ground sales force of 700 people in 33 states, Ziplocal reaches over 300 U.S. markets. Rich and relevant local content with a strong focus on interactive and immersive media sets the company’s mobile applications and local search site apart from other search sites. Ziplocal’s robust local search products combine comprehensive data as well as the latest geo-targeting technologies with an extreme focus on delivering results for advertisers and the best end-user experiences for consumers. For more information, visit http://www.ziplocal.com.
For More Information Please Contact:
High Road Communications
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