Understanding market placement is vital for knowing what competitors are doing and the strategies needed to outrank them in search engine placement.
Orange, CA (PRWEB) February 25, 2013
Online Marketing DNA announced the launch of their new local competitive analysis reporting service to help owners understand their current standings in the market. With the price tag of only $299, small business owners can affordably gain insights and learn how to broaden their online presence.
OMDNA founder, Simon Volkov, states, “Our local competitive analysis provides owners with valuable data that shows them what they need to do and how to fix problems. Along with identifying competition, owners gain insights about SEO, keywords, pay per click advertising, and social status.”
Competitive analysis is an ongoing effort that is used as a company grows. It is also vital for helping individuals choose a business, as well as prepare detailed business plans.
“Understanding market placement is vital for knowing what competitors are doing and the strategies needed to outrank them in search engine placement”, states Volkov. “Our reports not only identify competitors within niche markets, but also reveal critical data that allow owners to find effective SEO strategies and advertising methods.”
OMDNA analytic reports make use of extensive market research to deliver key information to company owners. A few of the key elements include:
- Identifying competitors in the specific niche and their placement amongst search engines.
- Assessing the company’s current status and search engine placement within the market.
- Identifying competitors’ online marketing efforts and revealing methods to outrank them.
Once competitor analysis reports are compiled, Online Marketing DNA then collects data to assess search engine placement. This information provides a blueprint of efforts that have been taken and those required to expand online presence.
OMDNA assesses multiple factors to provide owners with detailed information. Their competitive analysis report looks at page rank, inbound links, indexed pages, number of unique and returning visitors, pay per click advertising, and meta data optimization.
“Each of these plays an important role in content management and search positioning, as well as defining strategies that need to be implemented”, states Volkov. “Identifying these methods provides a navigational map and aids in identifying appropriate marketing strategies.”
Recognizing market competition and becoming educated about the methods they use is vital for every business owner. It is even more important for companies conducting business online due to the fact that competitors aren’t only locally based, but also nationally and globally.
“Online businesses have substantially more competition than traditional brick-and-mortar stores”, states Volkov. “Not only are they in direct competition with local businesses, but also those in other regions. The only way to fully know how a company stacks up against competitors is to acquire a comprehensive report.”
Finding out the reason competitors rank well for targeted keywords allows owners to devise strategies to improve their own rankings. Analysis reports help owners cut to the chase and find out where they stand and the steps they need to take to improve their online presence.
Comprehensive local competitive analysis reports are compiled by OMDNA within 48 to 72 hours. They can be used as a standalone product or combined with OMDNA coaching, internet marketing courses, and social media marketing programs.
About Online Marketing DNA
Online Marketing DNA specializes in helping small business owners develop brand recognition through online marketing and social media marketing programs. Our local competitive analysis is a premier strategy that helps owners out perform competitors within their niche. Get started today at OnlineMarketingDNA.com.