Localeze Helps Texas Roadhouse's Local Search Business Listings Sizzle, Improving Online Visibility and Web Traffic for 345 Restaurant Locations

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Texas Roadhouse’s Website Visits Jump 40 Percent Since Working with Localeze

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Localeze has given us the ability to streamline the management of our local listings in a cost-effective way across multiple platforms.

Localeze, the largest business listings identity management provider for local search announced today that Texas Roadhouse, a casual dining restaurant with 345 locations in 46 states, is successfully using its local search solutions. Working with Localeze since June 2010 on local search business listings identity management, Texas Roadhouse has already experienced a 40 percent increase in website traffic directly from online listings found on local search, mobile and social platforms like Google, Yahoo, Bing, YP.com and Facebook.

Localeze distributes Texas Roadhouse’s business listings through direct, contractual relationships to more than 120 local search platform partners. Since partnering with Localeze, the company’s business listings visibility has increased dramatically when consumers search for keywords like steakhouse, ribs, and barbecue.

Previously, individual Texas Roadhouse locations would manually self-submit local search business listings, but did not actively manage and verify anchor name, address, phone number (NAP) detail, or enhance listings on an ongoing basis. Localeze stepped in with technologies to enable Texas Roadhouse to update and maintain NAP detail, as well as add enhanced content like website links, hours of operation, payment methods, keywords and more for all Texas Roadhouse locations.

"Localeze has given us the ability to streamline the management of our local listings in a cost-effective way across multiple platforms and optimize our local search results, increasing Texas Roadhouse's online presence,” said Tyler Durham, online marketing resources coordinator, Texas Roadhouse.

Texas Roadhouse, which plans to expand its restaurant locations in 2011, was named one of Forbes top ten fastest-growing retailers in 2010.

“As consumers continue to search more for restaurants online and on mobile devices, it is important for Texas Roadhouse to control and actively manage their local listings identities to appear accurately in local search results with added keywords that speak to their made-from-scratch, high-quality food,” said Jeff Beard, president, Localeze.

About Localeze
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia. For more information, visit http://www.localeze.com.

About Texas Roadhouse
Based in Louisville, Kentucky, Texas Roadhouse opened its doors in 1993. In just 18 years, Texas Roadhouse has grown to more than 345 locations in 46 states. The company is famous for hand-cut steaks, made-from-scratch sides, fresh-baked bread, and its lively atmosphere. In 2007 and 2008 Forbes magazine ranked the company as one of the 200 Best Small Companies and in 2009 the company was ranked “Best Value” by readers of Consumer Reports magazine. For more information, visit http://www.texasroadhouse.com.


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Jennifer Mirabile
Young & Associates
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