Add to that the impact of social media and our renewed cultural emphasis on cooking and eating at home, and it's a recipe for success for new food entrepreneurs.
Tacoma, WA (PRWEB) September 18, 2009
Going local is one of the hottest trends in food today, but most food entrepreneurs don't know how to connect with farmers. Regional food pioneer Richard Hines presents "Local Food Unleashed!" a new guide to working with farmers to create foods that resonate with today's local food-loving consumer. The guide is available for download at GoodFoodGospel.com.
"When my business partner and I started our food company last year, our goal was to create the ultimate regional brand," said Hines, co-creator of Sound Bites Sauce & Spread Company in Tacoma, Wash., which makes Pacific Northwest versions of hummus, crackers and chimichurri, a marinade that originated in Argentina.
"We reached out to farm producers, walked their land, and got the story of how their farm goods are grown. We adapted recipes to incorporate local ingredients, and the response from customers has been amazing," Hines said. The company sold its products at 20 farmers markets weekly during the summer, and is now on the shelves at 20 stores in the Seattle area, including all of the Whole Foods Market locations in the city.
Readers of Local Food Unleashed! will get the tools they need to launch a regional food business, or to shift an existing business toward more local sourcing, Hines said. "There are incredible opportunities today for small businesses to differentiate from national food companies and to capture market share simply by being the regional choice," he said. "This is good for local farmers, for local economies, and for consumers."
"When we were starting Sound Bites, we didn't have any experience running a business, and neither of us had gone to cooking school. We learned as we went," Hines said. "With this guide, I've organized what the food entrepreneur needs to know and put it in an easy, step-by-step format."
The guide shows readers how to:
- Build their own "Locavore Power Network"--made up of 12 kinds of people who can support new entrepreneurs in launching a food business.
- Rediscover their region and what's special about agriculture there.
- Find food ideas that appeal to locavores.
- Connect with local producers--including what not to say.
- Harness the five competitive advantages that regional food brands enjoy.
Hines, who grew up on a farm in Montana, credits the local food movement as the key to his company's success. "Even in a down economy, or maybe even because of it, we've found that people are seeking a connection to the source of their food," he said. "Add to that the impact of social media and our renewed cultural emphasis on cooking and eating at home, and it's a recipe for success for new food entrepreneurs."
The Local Food Unleashed! Action Guide is an 18-page illustrated report available in electronic book format. It can be downloaded at Hines' blog: GoodFoodGospel.com. The price is $50. Sample pages are available for free download.