Localization Favours Cultural Awareness, Says CrossGap

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It is crucial for today's business personnel to understand the impact of cross cultural differences on business, trade and internal company organisation. If people are not cross culturally aware then misunderstandings, offence and a break down in communication can occur.

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Language plays an important role in cultural awareness. Localization means adapting products to the needs of different cultures and domestic markets. It is an essential activity for companies ambitious to establish worldwide markets for their products.

CrossGap, located in Bologna leads the Italian translation and localization market, and manages multilingual turnkey projects of every size and level of technical complexity by providing high quality translation and localization services.

The concepts and practices of localization are far more complex than simply translating from an original language to others. They involve difficult technical challenges and the resolution of cultural issues that demand significant sensitivity and understanding. Localization involves multimedia services, technical documentation translation, web site and software translation, just to mention a few.

CrossGap's story is one of innovation, both in business and technology, nurturing staff with outstanding professional expertise, and developing proven methodologies, practices and technologies to meet customers' evolving cross cultural needs for accelerated time to market and increasing revenues and profits through greater global market share.

Visit http://www.crossgap.com for further information

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Anna Sándor
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