The Latin America Location Based Services (LBS) market is estimated to reach $4123.4 million by 2019 - New Report by MicroMarket Monitor

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The Latin America Location Based Services (LBS) market is primarily driven by the need for location based information, especially with the growth in smartphones and tablets

MicroMarket Monitor

MicroMarket Monitor

Key Players in the Latin America Location Based Services (LBS) market are Cisco, Microsoft, ESRI, Blackberry, Facebook, and Masternaut

The Latin America Location Based Services (LBS) market report defines and segments the LBS market in Latin America with analysis and forecast of revenue. This market is estimated to grow from $857.5 million in 2014 to $4123.4 million by 2019, at a CAGR of 36.9% from 2014 to 2019.

Browse through the TOC of the Latin America Location Based Services (LBS) market report to get an idea of the in-depth analysis provided. It also provides a glimpse of the market segmentation, and is supported by various tables and figures.

Location Based Service can be defined as an information service provided by a device with location details as and when required. The information is constantly updated according to the changing location of the device. Location based services is a vital application in smartphones, tablets, and it is used widely for geo-social networking, navigation and travel, retail and real estate searches, and mobile marketing and advertising. With the increase in the number of smart phone users, location-based technologies are emerging at a fast pace and diversifying to businesses providing ubiquitous applications on location based data.

As of 2014, Latin America holds 10.4% of the overall LBS market and is expected to maintain its share throughout the forecast period. The major companies of this market are Microsoft, Google, Ericsson, Cisco and HP. The various offers - groupon, coupon and other deals related to the location based services are driving the LBS market in Latin America.

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The Latin America Location Based Services (LBS) market is segmented and forecast on the basis of products, such as hardware, software, and services. The market is further segmented on the basis of services, such as consulting, integration and design, managed services, and other services. The Latin America Location Based Services (LBS) market has also been segmented on the basis of technologies such as Cell-ID, E-OTD, OTDOA, A-GPS, E-GPS, hybrid technology, and other technologies. The applications of this market are mapping, discovery and infotainment, business intelligence and analytics, emergency support and disaster management, leisure and social networking, location-based advertising, location-based games and augmented reality, tracking and others.

Early buyers will receive 10% customization on this report.

The report also includes market share and value chain analyses, along with market metrics such as drivers and restraints. In addition, it presents a competitive landscape and company profiles of the key players in this market.

Related Reports :

North America Location Based Services (LBS) Market

Location based service (LBS) is a solution which helps in analyzing the information of the location so that it can be integrated with the business processes. This solution is also an alternative to the existing GIS resources. The latest technology, that is smart phone’s and social networking trends, are the drivers for the location based service (LBS) market.

In addition, the location based services (LBS) market is expected to rise due to availability of low-cost GPS devices, high interest in user’s private location information services, and deployment of 4G. The major opportunity areas in the location based service (LBS) market are from the navigation, mobile advertisements, tourism, and consumer tracking. North America is one of the developed regions in technology and software applications. Various organizations serve the North America location based service (LBS) market by using the location based services or Apps to track their client, as it aids them in marketing.

Europe Location Based Services (LBS) Market

The Europe Location Based Service (LBS) Market is expected to grow from $2024.2 million in 2013 to $8380.2 million by 2019, at an estimated CAGR of 28.9%, for the given period. The European Location Based Service (LBS) Market can be segmented by geographies, by products, by service, by technology, by application, and by verticals.

Europe includes tech savvy organizations that are fully dependable on location based services. The business environment is fast changing towards ubiquitous data and its management at easy locations. There has been a rising demand for location tracking apps and devices that are beneficial in supply chain, business operations, transportation etc. The business operations for many organizations have been streamlined and smoothed with the location information of the customers and vendors.

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