Location-Based Social Marketing with a Twist

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5StarControl shines a light on how online marketing for small business just got more entertaining.

5StarControl has decided to disclose secrets in online marketing with business-to-consumer resources. 5StarControl wrote that local businesses are going to be entranced by the way small business online marketing has become gamified.

Brad Chacos of PC World reported that a growing number of small businesses are turning to location-based social media marketing tools and services to draw existing customers into their stores more often as well as generating new consumer traffic. A few of these location-driven social media services include Foursquare and Scvngr. Chacos also provided examples of small businesses that have benefited from them, as well as giving pros and cons for using them.

Social media can be defined as web applications that permit the formation and sharing of user-based internet content. "Many of this online software are using location-based features such as check-ins through Facebook and Twitter, and consumer review postings on Yelp and Google+, which are of great benefit to local businesses interested in expanding their online marketing strategies with social media networking. Taking advantage of an SEO company for a businesses own sites can also be beneficial," reports 5StarControl. Chacos stated that some “social networks are completely built around location-based services,” such as Foursquare and Scvngr.

According to Chacos, Foursquare is the largest “gamified” check-ins software for mobile devices. It is a mobile application (app) that allows users to check-in at businesses or events in their area, and rewards them with points or badges through their smartphones or other mobile devices when they do. It also encourages users to share their real-time location with friends via social media networks like Facebook. 5StarControl states that businesses that use Foursquare, or other software like it, can potentially increase their revenues at little cost to themselves by taking advantage of promotional options that entice customers to them.

Scvngr is another location-driven app that turns business marketing strategies into a game for consumers by allowing local companies to set up scavenger hunts, and offer deals or rewards to customers who participate, said Chacos. He also recommends that small businesses set up challenges “designed to stimulate sales.” These are the types of strategies 5StarControl said they encourage their clients to into a cohesive online marketing campaign, adding that their clients also benefit from participating in Frank Kern’s seminars as he is considered by many in the marketing community to be an expert in using advertising promotions for niche markets.

Chacos further reported that setting up offers through these location-based apps is a great way to get customers to “spread the word and do the [marketing] work for you.” He disputed Alteryx’s claim that most companies only saw a minute improvement in sales due to these promotional techniques, saying that “anecdotal evidence” provided by local business owners proved the success of using Foursquare and Scvngr in conjunction with other social media networks as part of an integrated marketing strategy.

5StarControl is a site covering individual business issues in the area of online review sites.

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