The team’s deep understanding of multi-channel brands and their approach to strategically shaping the path to purchase makes the digital agency a perfect fit for Fresh Produce.
Denver, CO (PRWEB) October 01, 2012
Boulder, CO-based apparel company Fresh Produce needed assistance increasing the brand’s online presence. Known for its refreshing color, relaxed look and everyday comfort, Fresh Produce had a loyal customer base but believed they were only scratching the surface of their potential in e-commerce. The brand selected Location3 Media as their digital marketing agency of record to help increase revenue, support and build brand image and expand the successful plus-sized product category.
“We are pleased to align with Location3 media in our efforts to continue to grow our online business,” said Tia Mattson, senior marketing manager at Fresh Produce. “The team’s deep understanding of multi-channel brands and their approach to strategically shaping the path to purchase makes the digital agency a perfect fit for Fresh Produce.
Location3 team members will provide Fresh Produce with a complete digital brand strategy including recommendations and execution for display and pay per click advertising, digital advertising creative, search engine optimization, blogger outreach and Facebook advertising. The digital partner will also complete an extensive social and email campaign audit to provide insights and opportunities in these channels.
“It’s a pleasure to work with a brand that truly knows its identity and connects with its consumers as closely as Fresh Produce. Their well-developed brand voice is a natural fit for expanding the paid media presence, improving search coverage and increasing engagement on social media, and the bright colors and prints make creative work a pleasure,” said Location3 President Alex Porter.
Fresh Produce got its start as a small family-run business almost 30 years ago. Husband-and-wife team Thom and Mary Ellen Vernon started silk-screening T-shirts in bright graphics at a friend’s apartment and sold them out of a booth at the 1984 Summer Olympics in Long Beach, CA. The demand from consumers for their brightly colored USA-branded T-shirts soon led to the start of the Fresh Produce women's clothing brand. Today Fresh Produce has 27 retail locations across the United States and the brand is sold at more than 400 independent retailers and at freshproduceclothes.com. Over 80% of Fresh Produce apparel is sourced, assembled, and made in the USA.
About Location3 Media
Location3 is a digital marketing partner built to improve the findability and performance of consumer and multi-unit retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 70 full-time employees who service global, national and local brands. More than half of Location3’s client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.
About Fresh Produce Clothing
For nearly three decades Fresh Produce has delighted women with inspiring color, vibrant prints and stylish, comfortable clothing. Collections of tops, pants, skirts and dresses feature a signature garment dye process with more than 80 percent produced right here in the USA. Fresh Produce presents an almost endless array of seasonless looks that truly inspire women to live life and enjoy color. Fresh Produce apparel is sold in more than 400 independent retail locations and 27 company-owned stores located across the United States, as well as online at http://www.freshproduceclothes.com.