King Pacific Lodge Launches ''Playing for Good'' Challenge

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Long known as a home for trophy salmon fishing, coastal British Columbia is also Mecca for adventure activities. King Pacific Lodge, A Rosewood Resort, located in the Great Bear Rainforest offers a host of world-class eco-adventures from whale watching and glacier walks to fly fishing and the search for the rare Kermode "Spirit Bear."

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There is a pronounced desire for a deeper understanding of the culture and eco-systems around the Lodge. The Great Bear Rainforest and Gitga'at First Nations territory inspire authentic engagement in both.

    "More and more, our guests are seeking more and more," says Michael Uehara, president and managing director of King Pacific. "There is a pronounced desire for a deeper understanding of the culture and eco-systems around the Lodge. The Great Bear Rainforest and Gitga'at First Nations territory inspire authentic engagement in both."

This year, King Pacific is offering its guests the opportunity to vacation and be part of the solution - 'playing for good' rather than 'playing for keeps'. The resort's "Playing for Good" promotion will generate donations to local conservation, wildlife and cultural charities on behalf of guests.

"As our guests connect with their inner adventurer, they will be able to assist organizations that are fundamental in the sustainable stewardship of the land and sea here," said Uehara.

Be warned, the activities the Lodge has in mind will ensure their guests will earn their donations. For example, only ardent kayakers should attempt the five-mile open water circumnavigation of Ashdown Island. Other adventures appeal to those interested the history and culture of the area, including mastering a Sm'algyax language guide of place and animal names on a cultural tour of the territory. Each endeavor earns the Hartley Bay School C$100.00.

"We have long viewed King Pacific Lodge as our partners in business, conservation and social equity" said Ernie Hill, principal of the Hartley Bay School and the Eagle Chief of the Gitga'at. "They are part of the community. They have stood beside the Gitga'at in so many ways. This new program allows their guests to be part of that--to belong in our territory."

King Pacific's relationship with the Gitga'at Nation is a story itself: The lodge was the first private operator to sign a working protocol with the Gitga'at Nation (2001). Since then, the two parties have worked together on a wide variety of programs including a student mentoring program, an elders' breakfast program, joint educational initiatives and hospitality training. King Pacific Lodge also holds its annual staff training in Hartley Bay, home of the Gitga'at Nation, where staff are billeted at private homes in the community.

"King Pacific Lodge continues to set new standards as a private tourism operator supporting social and environmental sustainability," said Janie Wray of the North Coast Cetacean Society. "Their support for the North Coast Cetacean Society has allowed our work to explore the complex social and physical relationships of humpbacks in the Great Bear Rainforest. The 'Playing for Good' donations generated by naming two humpback whales using the tail fin identification technique will forge an enduring association between guests to the Lodge and this remarkable wilderness and we are pleased to expand our partnership with King Pacific Lodge and its guests."

Other adventures include photographing four marine or land mammals ($100 donation to North Coast Cetacean Society); releasing three salmon caught on self-tied flies ($100 donation to Hartley Bay School); photographing 2 of 3 bears of the Great Bear Rainforest ($100 donation to Gitga'at Cultural Centre) and summiting X Mountain and photographing three edible plant species ($100 donation to Gitga'at Cultural Centre). A special bonus donation of $1000 will be made to the Hartley Bay School on behalf of any guest that completes all 7 activities during their stay. Guests who master 3 activities will receive a complimentary spa treatment. All successful participants will receive a commemorative photograph and certificate as a memento of their contribution and lasting connection to the Great Bear Rainforest and its indigenous people.

King Pacific Lodge, A Rosewood Resort is a luxury wilderness lodge located in the heart of the Great Bear Rainforest in Gitga'at territory along the central coast of British Columbia. Three, four and seven night all-inclusive packages are available starting from $4,750 per guest. Visit or call 1-888-987-5452 for details.

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Jayne Lloyd-Jones
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