Lodha Brings Exclusive Designs by the World’s Most Innovative Design Company ‘yoo inspired by Starck’ @ 63 Storey Luxury Tower, Lodha Evoq, New Cuffe Parade, Mumbai

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* Lodha Evoq nestled in New Cuffe Parade, Mumbai's new city centre - Rs. 10,000 Cr mega development located in MMRDA’s 250+ acre Masterplan near the IMAX Dome. * Only location in the city where the monorail, metro rail and high quality road connectivity, through the new Eastern Freeway and the Eastern Express Highway, all come together.

Living Dining inimitable iconoclastic style

When you enter your home at Lodha Evoq, it will open the doors of your imagination. From the iconoclastic living room to the inspiring bedrooms, to the metallic-gold bathroom, everything bears the unmistakable signature of yoo inspired by Starck.

Lodha Group, India’s finest luxury developer, is proud to announce their exclusive partnership with yoo inspired by Starck, the world’s most innovative design company, to launch Mumbai’s first signature residences that bear the mark of the world’s most iconic designer: Philippe Starck.

yoo inspired by Starck is designing the residences and common spaces of Lodha Evoq; a 63 storey luxury tower, ensconced within Mumbai’s new city center: New Cuffe Parade. It boasts exclusive designer residences with private pools & gardens and select penthouses featuring personal elevators and private pools, all with interiors by yoo inspired by Starck. This is the first yoo inspired by Starck project in Mumbai.

Philippe Starck is so versatile that he is revered as the God of Design. From lamps and kitchen equipment to museums and hotels, his creations exude imagination and originality. His designs reflect a bold, almost rebellious style that is at once startling and individualistic – tinged with poetry and humour. Each design stemming from his philosophy - "Everywhere, I'm looking to reach elegance and intelligence." And it is this philosophy that has transformed even ordinary objects into revered designs, making him a living legend. Lodha Evoq is the tallest building in the world for which he has designed the interiors.

The genius of the world’s most celebrated designer, Philippe Starck and the expertise of the world’s most celebrated design company, yoo, come together as one entity, yoo inspired by Starck, to create living spaces that are unique, thrilling and inspirational. Since 1999, the yoo design studio has been responsible for the design of superluxury residences in over 31 countries that transform homes, into works of art.

Speaking at the launch of Lodha Evoq at New Cuffe Parade, Phillipe Starck says “Mumbai is the centre of style. Juxtaposition of colours, textures and patterns based on Mumbai's long tradition of textiles has been the inspiration for your new building, your new life, your new home.” But it is not only about the design element; Philippe Starck believes in what New Cuffe Parade stands for – Life at its best, and says “What is life at its best? Perfect place to not only work, but to relax, be happy, more intelligent, and more connected with your neighbours, friends & family. In this place you will have more poetry, more vision, more humour - something that will transform your life. It's something special.”

To translate this vision into reality, world renowned partners have been chosen for New Cuffe Parade. Be it the architectural genius of WOHA, one of the most awarded firms or manicured landscapes by Sitetectonix, from Singapore. And lastly, to guarantee immaculate on-time construction, India’s truly global infrastructure & construction powerhouse, Larsen & Toubro, has been entrusted with the responsibility to deliver the tower from start to end.

Speaking of the rise of such development in Mumbai and their plans, John Hitchcox, Chairman, yoo and known as the Muiccia Prada of the property industry, says “Mumbai has always been on our radar, the thriving metropolis and business capital of one of the world’s fastest growing economies. It is just that we took time to search for the perfect partner for translating our vision in to a reality of global standards as we thought that there definitely was a need gap we could fulfil. And then a couple of years back, the Lodha Group happened and we could not have struck a better partnership. Purveyors of luxury in Mumbai, they have path breaking developments already to their name, and we thought we could create something exciting here together. So two years down the line we have two joint projects, each of them very unique. And with the involvement of my close friend Philippe, I am sure this will create ripples in the Mumbai luxury real estate space.”

Abhisheck Lodha, Managing Director of the Lodha Group, says: “It is a privilege for us to partner with yoo inspired by Starck, famous for unique developments across the globe, for designing the interiors of Lodha Evoq. We are committed to providing our customers with excellence in luxury living and we intend to ensure that every single element respects the best standards of quality and aesthetics. Lodha Evoq is designed for the lifestyles of those who know exactly what they want in life and are open to boldly expressing their choices. The vivid colours, multiple décor themes and the passion of yoo inspired by Starck, make Lodha Evoq the perfect place to Live Bold.”

Talking about the residences designed by yoo inspired by Starck he says, “When you enter your home at Lodha Evoq, it will open the doors of your imagination. From the iconoclastic living room to the inspiring bedrooms, to the metallic-gold bathroom, everything bears the unmistakable signature of yoo inspired by Starck. And the experience continues outside of the residence too, with the grand entrance lobby, the stylish club lounge, the glitzy alfresco party venue – every element of this 63-storey tower is designed to make a bold statement, about your lifestyle, about you.

And rightly put by Mr. Starck “Architecture affects your life. Bad design can make you miserable.” So here is a signature residence designed by the world’s most iconic design firm, yoo inspired by Starck; in a brilliantly designed architectural masterpiece; set in a meticulously planned, landmark city centre – if you had to make a statement to the world, Lodha Evoq would be the most effective way to do it.

The tower is located in the heart of the city at New Cuffe Parade, near the IMAX Dome, and will boast of having the metro, monorail and eastern freeway at its doorsteps. The tower will offer uninterrupted panoramic views of the sea and the city’s skyline, including the Bandra Worli Sea-link. Designed to include every comfort, convenience and luxury, New Cuffe Parade will be a blend of the most refined residences, workplaces, luxury retail and leisure facilities, with over 15 acres of open spaces & recreational facilities including 11 swimming pools, 5 gardens, restaurants, an organic farm, a 75,000 sq.ft. clubhouse and so on; creating a unique city centre.
Since the launch of New Cuffe Parade in Nov 2011, Mumbai has embraced the development whole heartedly with over 600 happy families already a part of this futuristic mega development.

Key amenities and features at Lodha Evoq -

  • Interiors designed by yoo inspired by Starck
  • Worldwide Concierge Service by world’s most exclusive Concierge provider, Les Concierges
  • Construction by Larsen and Toubro
  • Architectural design by WOHA
  • Landscape design by Sitetectonix
  • Spectacular sea views* / Garden views
  • All units with 3 sides open offering high degree of cross ventilation
  • Designer Italian marble flooring in living/dining, puja, passage and master bedroom
  • Imported luxury fitted kitchens with Island kitchen counter*
  • Super-luxury bathroom fittings from Duravit, Grohe and others
  • Fully air conditioned homes with hideaway ACs
  • Private sky gardens* and private home theatre in each residence
  • 4 / 5 fixture master toilet
  • Walk-in wardrobe in master bedroom
  • Special locker room / study alcove in master bedroom*
  • All master toilets finished in Italian marble
  • Motion sensors for automated lighting in bathrooms and passage
  • Multi-level security with swipe card access

On each floor -

  • Only 3 residences per floor
  • Beautifully designed floor lobby with plentiful natural ventilation and light
  • Green elevation walls / façade
  • 4 hi-speed passenger lifts with designer interiors and a separate service elevator

For the tower -

  • Exclusive Grand drop-off
  • Luxurious entrance lobby with designer fitments.
  • AC Gym
  • Party Hall (40-60 pax.)
  • Indoor Games room
  • Lounge & library
  • Children’s play area
  • 25 m long, 6-lane swimming pool
  • Kids pool

In addition to the above, the development has a 15 acre central green, grand central clubhouse and several other unique facilities that residents of Lodha Evoq can use.

  • Select residences only

‘yoo’ co-founded by John Hitchcox and Philippe Starck, yoo is one of the most imaginative property design and marketing companies in the world, designing residential, hotel and leisure developments that free people to live the way they want to live. The mission of the yoo design team and Creative Directors Philippe Starck, Marcel Wanders, Jade Jagger, Kelly Hoppen and Anouska Hempel is to design amazing spaces that enhance the way you live, work and play.

Over the past ten years yoo has worked with developers across the world designing 50 projects in over 24 countries throughout Asia, Africa, Australia, Europe, North and South America and the Middle East.

About The Lodha Group -

Established in 1980, the Lodha Group ranks as Mumbai’s No. 1 real estate developer, and one of the top 3 in the country. The Group is currently developing in excess of 35 million sq.ft. of prime real estate, with over 40 projects in and around Mumbai, from Napean Sea Road to Dombivali. The Group has further extended its promise of luxury living with successful projects
in Hyderabad and Pune.

The Lodha Group has several landmark developments to its credit, including World One – the world's tallest residential tower, Lodha Bellissimo - the only Indian residential development to feature amongst the top 1000 landscapes in the world, and Palava - India’s most livable city, spread over 3,600 acres and located close to the upcoming Navi Mumbai International Airport. The Group has also made history by recording the biggest land deal in India till date, buying a plot in Wadala for Rs. 4,053 crore, from the Mumbai Metropolitan Region Development Authority (MMRDA).

Pioneering new trends in the market, the Group introduced CASA by Lodha, offering the mid-income consumer luxury homes within easy reach. The Group also introduced the concept of branded office spaces, with offerings at every level, from world-class corporate offices to large-scale office campuses to signature boutique offices for growing businesses.

Attracting the best talent, Lodha Group’s size and growth has broadened its competitive landscape and stature. The Top 500 list published by Economic Times in 2011 ranks India’s
largest companies by turnover. With a turnover of more than INR 5,000 crores in 2011, this makes Lodha, one of India’s largest private companies which can be compared with the top
150 public companies.

Competing beyond the real estate industry and Mumbai market alone, Lodha has also made a significant commitment to giving back to society. The Lodha Foundation is a CSR initiative by the Lodha Group which is currently operational across Mumbai. The core focus of the Foundation is to make families self-reliant by making at least one member of the family employable by means of education (school and vocational). More than 5000 students are benefitted by the Foundation’s subsidy program which ensures that school fees can be afforded by the economically poor sections of society. Additionally, almost 4000 deserving students are awarded scholarships. Besides education, it also carries out extensive work in the areas of healthcare and women’s empowerment, and conducts the ‘Joy of Living Program for Senior Citizens’.

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Murtaza Sadri
Edelman India Pvt Ltd.
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