We have simplified the program by rewarding guests based on the number of stays, and made it more relevant by giving amenities that research showed is most meaningful to our customers.
New York (Vocus) July 15, 2008
Loews Hotels today announced “You First,” a new loyalty program that will reward guests based on number of stays. The program, one of the most inclusive in the industry, allows guests to begin receiving rewards after just one stay and provides free Internet, late checkout, guaranteed rooms and upgrades to guests who visit a minimum of two times in a given year. It is also one of the only programs to offer rewards to guests booked through meeting planners or travel agents.
“ ‘You First’ is our way of thanking our best guests and building loyalty with new Loews Hotels customers,” said Nancy Mendelson, Senior Vice President of Marketing at Loews Hotels. “We have simplified the program by rewarding guests based on the number of stays, and made it more relevant by giving amenities that research showed is most meaningful to our customers.”
Available at Loews’ 17 hotels and resorts as of July 15, “You First” replaces Loews’ current “Loews First” rewards program and has the following structure: Member – 0-1 stays; Blue –2-4 stays; Gold – 5-9 stays and Platinum – 10+ stays. As soon as a member qualifies for a certain status, they will receive those benefits for the next 12 months unless they progress to another level of membership. Benefits include American Express Membership Rewards® points and partner discounts for all member categories; free room upgrades, late checkout, guaranteed availability, free access to property fitness centers, and free internet for Blue through Platinum members; VIP on-property amenities for Gold and Platinum members.
All “You First” members are eligible for Loews Hotels exclusive partner discounts including 20 % off Fisher Price online orders of $75 or more, 30% off Fiji water home delivery, and 30% off Kuerig home coffee brewers among others.
“We have structured “You First” with an eye towards growth. We plan to add more marketing partners and offer exclusive trips that include event tickets and experiences that would be nearly impossible for a person to source on their own.”
All current “Loews First” members will maintain their existing membership level for six months. Guests of Loews Hotels can register for “You First” online through the new “You First” section of http://www.loewshotels.com/youfirst; on-property at the registration desks or through the company’s call center, 1-877-LOEWS-14.
Headquartered in New York City, Loews Hotels owns and/or operates 18 hotels and resorts in the U.S. and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or check http://www.loewshotels.com.
Gabby McNamara & Michelle Colligan
Redpoint Marketing PR, Inc.