Mr. Hunt and his family were delighted to see that, through the power of the Internet, they could spread the word about their superior wood furniture products to a brand new audience.
Edmore, MI (PRWEB) November 13, 2012
JHE’s Log Furniture Place is currently celebrating its fifteenth year doing business online. When the website launched from a college-based website account in Tennessee in the late 1990s, it was the first rustic furniture company to sell log cabin furniture online. Today, LogFurniturePlace.com continues to flourish and grow.
From Family-Owned Operation to Rustic Decor Giant
In the early days of his company, founder Jason Hunt sold only the wood products made by his family’s company in Michigan. The log beds and other furniture crafted by his family’s company were all made completely by hand in an era when cheaply-produced furniture from Asia dominated the market.
Mr. Hunt and his family were delighted to see that, through the power of the Internet, they could spread the word about their superior wood furniture products to a brand new audience. Gradually, as Mr. Hunt’s new website gained attention from customers, sales started to increase.
As the website grew in popularity, other furniture manufacturers became interested in being a part of the company’s success. One by one, they approached Mr. Hunt to find out if he would also sell their wood products online.
Placing Quality Over Quantity
Having grown up in a family that believed in finely crafted furniture, Mr. Hunt wasn’t interested in the work of every furniture manufacturer who approached him. Instead, he hand-picked only the manufacturers who adhered to his family’s high standards of custom-built furniture. He used his existing business relationships to work first with those furniture manufacturers he already knew produced high-quality goods. Later, as manufacturers he was unfamiliar with approached him, he personally visited each builder to inspect their products and the quality of their work.
Mr. Hunt states that he has intentionally kept LogFurniturePlace.com's list of manufacturers small in order to ensure that his site sold only the highest quality of furniture.
Continuing to Innovate
JHE’s The Real Log Furniture Place isn’t a company content to rest on its laurels. Instead, the online retailer continues to find new ways to make the shopping experience easy and smooth for its customers.
To this end, the company has recently added Amazon Payments. With Amazon Payments, customers can now pay online by using their existing Amazon accounts. This latest innovation makes the purchasing process easier than ever before.
For more information or to browse the selection of log cabin furniture, visit the company’s website at LogFurniturePlace.com.