Small Business CRM Users Stick to the Basics

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LogicBright, a leading CRM provider, researches what small businesses want in a CRM solution. Many of the features that are available in the CRM market today do not fit the core principles of why small businesses are using the products.

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It all comes back to keeping it simple and giving our customers what they ask for

With CRM software packages springing up all over the place, the CRM marketplace is getting more complex. LogicBright CRM, a leading creator of small business software, sought to find out exactly what small business CRM buyers are looking for. The results are eye-opening and, at the same time, in line with the long-term strategy for LogicBright CRM.

Over 81% of users surveyed by LogicBright want to use their CRM as a straightforward contact manager. These users likely need a place to put their data so all their employees have access to it. They don't need specialty applications such as mobile phone support or an offline version. To put it simply: they need a basic contact manager that they and their peers can access simultaneously to share company and contact information.

The strategy for LogicBright CRM has always been to do the basics of contact management very well and within an easy to use interface. This strategy matches the demand in the marketplace. Hence, LogicBright CRM is growing steadily while other CRM's have faltered.

It is no secret that in a troubled economy companies are looking to reduce their expenditures. LogicBright offers low pricing with no hidden traps (e.g., contract amounts that go up the second year). Monthly billing with no contracts, an option added in 2008, has been a huge hit with clients. "It all comes back to keeping it simple and giving our customers what they ask for," stated Steve Schmidt, president of LogicBright.

LogicBright is a product of Tekniq Data Corporation, Overland Park, Kansas. Tekniq has been serving small and medium sized businesses with a variety of information technology solutions since 1991. Tekniq offers networking, custom software, web design, managed print services, phone systems, and document management systems.


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