ContactPoint Unveils Public Beta of Call Tracking Software

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Next-level call tracking combines call analytics and performance management in easy-to-use application

LogMyCalls | The Smarter Call

LogMyCalls represents the future of call analytics and performance management.

ContactPoint LLC announced today the immediate availability of a public beta version of, ‘the smarter call’ for companies seeking optimized performance management in their sales and marketing efforts. ContactPoint is making the beta available to current LogMyCalls customers, partners, affiliates, resellers and the public.

With market-leading features including call searching, tagging, commenting and scoring, LogMyCalls unifies marketing and sales analytics to improve the effectiveness of both. LogMyCalls has all the standard call tracking capabilities marketers expect – a large selection of local and toll-free phone numbers, website Dynamic Number Insertion, full integration into popular CRM solutions and Google Analytics, flexible reports, and convenient data export –in an easy-to-use interface. It also allows searchable call tagging and commenting, enabling users to group calls and analyze them ad hoc.

These features provide companies the opportunity, for the first time, to manage and optimize their marketing and sales performance in measurable ways.

The greatest difference between LogMyCalls and competitors is the capability to score actual calls on specific, customizable criteria to measure call performance. Users can utilize pre-made scorecards or customize their own scorecards to measure anything from lead quality and customer service to sales performance and close rates. This allows businesses to manage and improve phone performance on any metric they choose.

“LogMyCalls represents the future of call analytics and performance management,” said ContactPoint CEO Jason Wells. “Our competitors in the call tracking space, frankly, are only concerned about marketing analytics — what happens up until the phone rings. We worry about that, too, but we also know that what happens during the phone call is critical. LogMyCalls is for everyone who cares about both sides of the sales and marketing equation.”

To access and use the LogMyCalls beta, visit

What is Call Tracking?

At its most fundamental level, call tracking gives businesses a way to determine which forms of advertising generate phone calls and which do not. This marries online and offline advertising and helps businesses optimize their marketing spending. LogMyCalls does all of this, and a great deal more.

About ContactPoint

ContactPoint is the world leader in marketing and sales optimitics. They provide a range of technology solutions for marketing and sales performance. These tools—including call tracking, call recording, call scoring and a variety of training packages—revolutionize the way businesses analyze, track, manage and leverage their customer interactions. ContactPoint is on a mission to unleash the extraordinary power in every customer contact. For more information visit or call 866-811-8880.


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McKay Allen
ContactPoint, LLC
(435) 215-7049
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