(PRWEB) March 28, 2013
Sola Bee Farms Honey Packaging, a project developed by UNIT partners, was chosen as one of 242 award-winning designs in the most recent HOW International Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine, now in its 20th year, recognizes outstanding creative work produced by individuals and creative agencies from around the world.
A team of design-industry veterans judged nearly 1,000 entries in 15 categories, and selected winning projects that demonstrated an ideal mix of concept, strategy and execution.
Entries were judged according to these criteria:
- How well does the entry communicate?
- How well does the entry achieve the client’s mission?
- How memorable or unique is the entry?
- How strong is the entry aesthetically?
International Design Awards is a global creative competition; each year, winners represent countries in Europe, Asia, Latin America and North America.
All winning projects will be prominently featured in the March 2013 issue of HOW magazine.
The project titled, “Sola Bee Farms Honey Packaging,” was initiated to develop packaging for the family-run premium bee goods maker. UNIT focused the overall brand strategy brand strategy around three main pillars: small family farm, sustainable practices, and healthy products. The larger ideas provided the elements needed to develop a dynamic brand which has the flexibility to continually evolve while staying true to the original brand pillars.
UNIT presented the name "Sola Bee" to reference both the sun and solar energy they harness to harvest their honey, along with the creature that helps make the tasty sweet. After learning that honeybees are the only bee to swarm and collaboratively create their hives, UNIT illustrated a vine-like icon in the shape of a hive that is also representative of the stripes on a bee to convey motion and reference their green practices. The ascenders on the typography playfully depict bee antennae. The packaging reinforced the story with the inclusion of bee swarm illustrations which showcase the specific florals that define each honey varietal.
The bold and simple use of black reinforced the product sophistication and more affluent target audience, while the usage of thermography printing provided a tactile nature to the label. The overlay label includes a bright pop of color – each clearly reinforcing a different varietal – while also providing a tamper-proof seal for retail purposes. The labels were produced on recycled, post-consumer waste stock and the glass jars are created using recycled content, to ensure the entire product experience is environmentally conscious.
About UNIT partners:
UNIT partners is a multi-disciplinary Branding Agency and Graphic Design firm with a simple goal — help brands reach their full potential. Founded in 2006 by Ann Jordan and Shardul Kiri, UNIT believes that the whole really is greater than the sum of its parts. UNIT's holistic approach drives business transformation by focusing on intense client collaboration and uncompromising creative excellence.
Understanding the importance of developing solutions that translate to all communication mediums, UNIT's work covers a full spectrum of branding services, including logo design, websites, environments, marketing collateral, packaging design, applications, brand strategy, copywriting and trade shows.
Based in San Francisco, UNIT has a diverse client base that includes Kia, Herbalife, Harry & David, Old Navy, and Tsubo.
UNIT is a member of AIGA, the professional association for design, and the Designers Accord, a coalition of designers, educators, and business leaders working together to create positive environmental and social impact.
About Sola Bee Farms
Sola Bee Farms is an environmentally friendly, family-run brand making hand-crafted, premium bee goods. Based in Woodland, CA, Sola Bee Farms is a division of Tauzer Apiaries and was founded in 2011. Sola Bee Farms was created with the goal of bringing healthy, sustainably harvested honeys and other bee goods to consumers while educating them on the benefits of bees and advocating sustainability. Sola Bee Farms is dedicated to the environment, employing solar power to run their processing facilities, and utilize all the byproducts of harvesting in their goods. To learn more about Sola Bee Farms, visit their website, http://www.solabeefarms.com.
HOW magazine (HOWdesign.com) is the leading business and creativity magazines for graphic designers, whether they work in solo practices, design firms, advertising agencies or in-house groups. HOW sponsors six annual design competitions and hosts the largest annual gathering of graphic designers in the U.S., HOW Design Live.