LOJINE Consulting Becomes the First Marketing Firm in the Middle East with a Virtual Office In Second Life

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With a firm belief in the benefits of online social media marketing, LOJINE Consulting becomes the first marketing consulting company in the Middle East to have a presence in Second Life.

LOJINE Consulting's office in Second Life

LOJINE Consulting's office in Second Life

LOJINE Consulting is the first marketing firm in the Middle East with a virtual office in Second Life.

“By far, 3D virtual worlds is an increasingly progressive trend as an e-marketing platform for businesses worldwide. Second Life has proven to be a great medium for corporate communication and networking. As the virtual world phenomenon grows and evolves, LOJINE Consulting has always been up-to-date with the latest worldwide e-marketing technology trends. “Now we are among the early adopters of 3D virtual world developers in the Middle East” states Mostafa Mito - Founder & Managing Director of LOJINE Consulting.

In the past, companies believed social media such as Facebook & Twitter and many others were a waste of time; a place for air-heads to spend their leisure time. However, many businesses are improving their brand recognition, increasing customer engagement and significantly enhancing revenue because of their social media networking efforts. With the enormous growth of business presences on social networking sites, Mito envisions the same potential for 3D virtual worlds.

“Maybe now the full potential is not yet fully realized but in a few years, more businesses will be strongly engaged in 3D virtual worlds just like the social media phenomenon. Imagine conducting seminars, focus groups, exhibitions, trade shows and many other activities, all within an interactive virtual world. We believe that virtual worlds represent the future of branding, networking, complex collaboration on the Internet, and e-learning opportunities” notes Mito.

LOJINE believes that these new virtual worlds provide an environment that will soon become a universal platform of communications within the business world. LOJINE Consulting seized the opportunity to create their first virtual office in Second Life - the internet’s largest user-created 3D virtual world community with over 18 million members - to enhance its social marketing presence as part of its integrated e-strategies.

Besides being an excellent platform to meet and collaborate, the venue may also be used as an effective business tool. Companies are able to showcase their products and services to the whole world, brief customers and sales agents about new products, use it as an advertising channel, all while developing a low-cost market presence. In addition to business use, major educational institutions are also using Second Life as a platform for academic training and e-learning by thousands of students.

LOJINE Consulting has partnered with Pulse Point Marketing, LLC, a content creation company based in Louisville, Kentucky, USA to design and develop their new office in Second Life. Since 2008, Pulse Point Marketing has guided clients through all phases of learning about Second Life for commercial or educational purposes. Both LOJINE Consulting and Pulse Point Marketing are part of Pixel Labs, a collaborative group of long time award-winning virtual environment and ‘real world’ industry veterans across many creative disciplines who share offices on the Andromeda Media Group island in Second Life.
The virtual offices for LOJINE Consulting and Pulse Point Marketing are open to the public and visitors are welcome.

Tarek Reda
(+2) 010-518-6996

About LOJNE Consulting:
LOJINE Consulting assists small and medium sized enterprises to attain growth in sales & profitability. Services include marketing outsourcing, b2b marketing, b2b sales, e-strategies and business plans.
Established in Egypt in 2004 by Mostafa Mito, LOJINE Consulting comprises a set of internationally experienced professionals with a solid marketing background. Practical, agile, and friendly is what defines the LOJINE team.
Visit LOJINE Consulting YouTube Channel at http://www.youtube.com/LOJINEConsulting


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Tarek Reda
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