Once the Olympics ends savvy business owners will be pushing their online marketing campaigns hard to leverage the new increased habits of online activity amongst areas of the population that previously barely used the internet in their daily lives
Brisbane,Queensland,Australia (PRWEB) July 31, 2012
Whilst the Olympic Games organising committee and LOCOG(London Organising Committee of the Olympic and Paralympic Games ) have gone to great lengths to protect both their brand and particularly the marketing opportunity of their major sponsors, the 2012 London Olympics is likely to turn out to be an online marketing turning point for businesses in Australia.
Frustrated business owners that have been struggling to generate leads due to the demise of the Yellow pages directory or their niche/industry not getting much online traffic are going to be more focused on making the internet work for them after the Olympics, according to Online Marketing specialist,David Twigg.
Twigg says "The Olympics will be 3 intensive weeks of internet use for Australians. This country has to be the most sport focused nation in the world, i'm sure we can count on the fingers of one hand the number of people not interested in the olympics. So during the games using Google to find results, previews of events, overview and editorial updated live as well as the latest medals table and headlines of this sporting extravaganza will cause online activity in australia to go through the roof. Once the Olympics ends savvy business owners will be pushing their online marketing campaigns hard to leverage the new increased habits of online activity amongst areas of the population that previously barely used the internet in their daily lives."
The Olympic committee went to great lengths to stop businesses leveraging the games themselves, sending cease and desist orders to anybody using a domain name with the word Olympic or London 2012 in it and yesterday it was revealed that Twitter seem to have colluded with the Olympic organisers to stop people using hashtags with the word Olympics in them.
Twigg says "It's all about protecting their main advertisers. In my opinion Olympic marketing has gone too far though, i notice in the Olympics TV coverage here in Australia,Coles are referrred to as "Our preferred Supermarket" in the ad breaks. Clearly a cheap attempt to engender false loyalty that lacks credibility in my opinion. The Media know they are under considerable pressure from Online marketing and are having to resort to desperate tactics."
Despite the great Australian sporting appetite, Channel 9's viewing figures were down for their first live telecast,compared to Bejing in 2008 but the timezone must be a large part of the reason, most of the high profile events taking place between
4am and 7am live Australian time.
ABOUT DAVID TWIGG
Online marketing specialist David Twigg,as Director of OMC, works with clients to create lead generation systems. Focusing on delivery highly qualified targeted prospects to client websites and introducing website conversion strategies to create sales lead pipelines. OMC is based in Brisbane,Australia but works with clients all over the world to help them to generate leads. To read the most recent post about How to maximise website conversions click the link.