London Cyclists Descend on Ealing for London Sky Ride 2010

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WinkBall Continues its Celebration of Cycling at the London Mayor’s Ealing Sky Ride

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Sunday 18th July saw London play host to the Mayor of London’s annual London Sky Ride – this year, centering on Ealing, West London. Sky Ride is a day in which London’s cycling community take over the streets of London to promote the use of cycling in London. A yearly event, London’s Sky Ride gives thousands of Londoners the opportunity to enjoy cycling in London whilst at the same time endorsing a safer and greener London:

WinkBall, the UK’s number one video website, were there to report on this important London event and provided Londoners with an insightful forum of opinion via the emotional power of video. Speaking to the many cyclists in attendance at the Sky Ride, WinkBall gave London cyclists a video voice and were asking people what brought them to the Sky Ride and what are some of the key concerns and problems that still surround cyclists in London today.

With their revolutionary video coverage, WinkBall has created a unique and insightful tapestry of London. By speaking to its cycling community, WinkBall has documented the real story of cycling in London. With the many faces of London having their say at, London has been given a platform to express both their enthusiasm and dissatisfaction for the current state of cycling in London. With this we have seen a multitude of diverse opinions and been given a real insight into what cycling means for Londoners.

Last summer, WinkBall tapped into the true spirit of cycling when they conducted the largest video street survey for cyclists in London and gave thousands a voice via the medium of online video. This year, WinkBall have gone another step further and continue to strive to provide Londoners with a unique forum of opinion. With their video coverage, they have once again presented an insightful look into what affects the cycling community on both a positive and negative level.

WinkBall’s Managing Director, Dr James Ohene-Djan, said: “WinkBall has always supported cyclists in London since our launch 11 months ago, not only with our unique cyclists’ survey, but also with our coverage of last year’s Sky Ride in central London, where we spoke to the Mayor about his decision to make this year the year of cycling. We have also worked with Transport for London, helping them launch the London Cycle Challenge and we continue to work with them on the exciting Barclays Cycle Hire scheme launching soon. WinkBall footage shows it’s an interesting time to be a cyclist in London!”

London’s Sky Ride is London’s chance to celebrate the great things cycling can bring to London both socially and ecologically. WinkBall tapped into the true spirit of cycling at Sky Ride and found out from London’s cycling community, what cycling really means for them via the emotional power of online video. To see all the Sky Ride action and much more go to:

Notes to Editors:

About WinkBall is a free, web-based, personal video communication service, which allows anyone to record, send and share videos with friends and family - privately. Users can also create and post content to video blogs and video walls for group viewing. Video messages delivered by WinkBall can be accessed anywhere, anytime through a web browser.

WinkBall is also used by brands and organisations to share video content, which users can actively choose to watch and share. All messages sent through WinkBall are supported by targeted five-second advertisements, which are played at the end of video messages.

WinkBall is safe, simple and fun and makes video the best way to communicate online.

Established in London in 2005, the WinkBall Project team has evolved to become a leading player in driving the future development of online communication.

For more information, please call John or Catherine at Shout! Communications: 020 7240 7373 / 7121

Or WinkBall’s Head of Press:
jennifer(at)winkball(dot)com 020 8962 3030


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