The London Sky's the Limit for Altitude 360: London's Largest Venue with a View

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Iconic Top London venue 'Altitude 360' unveils astonishing 360 degree views over the heart of London, United Kingdom from its prime Riverside location. Justin Etzin, The Luxury Brand Owner of Altitude 360 comments: "We're delighted to have Altitude 360 operating in the heart of London, United Kingdom. Altitude 360 is London's largest venue in the sky - as you reach the top of one of London's highest Sky scrappers and step into such an amazing sleek location with awe inspiring views, you really do feel on top of London."

The View From Altitude 360

We're delighted to have Altitude 360 operating in the heart of London, United Kingdom. Altitude 360 is London's largest venue in the sky - as you reach the top of one of London's highest Sky scrapers and step into such an amazing sleek location with awe inspiring views, you really do feel on top of London.

The newly re-launched award winning Best London Venue with a View Altitude 360 holds the accolade of being London's largest Riverside venue and London's largest Venue with a view (http://www.AltitudeLondon.com). Perched at the top of one of the tallest Skyscrapers in London, MillBank Tower, this incredible London Venue with a View is considered not only London's top venue but London's most exclusive venue as well. Altitude 360 provides the perfect event space for those with high aspirations. This exceptional London venue enjoys unrivalled views over London's most famous landmarks including The London Eye, Houses of Parliament, Big Ben and The River Thames. Altitude 360 provides a perfect backdrop for any event, be it an intimate dinner party for 10 or the ultimate party for up to 600 guests.

Entrepreneur Justin Etzin was behind the concept and design for this Award winning London Venue. Justin Etzin is also The Luxury Brand Owner of Altitude 360: "We're delighted to have Altitude 360 operating in the heart of London, United Kingdom. Altitude 360 is London's largest venue in the sky - as you reach the top of one of London's highest Sky scrapers and step into such an amazing sleek location with awe inspiring views, you really do feel on top of London."

This inspiring London Penthouse venue was originally opened by David Cameron in 2007, with the 360˚ concept launched by the Mayor of London, Boris Johnson, in October 2008. Since its opening, Altitude 360 has established itself as a landmark in the capital's event scene, with its original offering of 180˚ views over the city expertly redeveloped to offer stunning 360˚ panoramic views of London.

The Award winning Best London Venue with a View Altitude 360 has already hosted a 'who's who' of celebrities including Lily Allen, The Kooks, Sir John Major, Sir David Attenborough, David Walliams, Deborah Meaden, Emily Oppenheimer, Erin O'Connor, Prime Minister Gordon Brown, Jeremy Clarkson, John Howard, Presidential Nominee Senator John McCain, Kate Moss, Peter Jones, Ryhs Ifans, Girls Aloud, Stephen Fry and HRH Prince Andrew, alongside a multitude of major corporate. Also keen to enjoy the venue's epic views, Boris Johnson celebrated his Mayoral success there and later officially attended Altitude 360's 1st birthday party at a prestigious event in 2008. (http://www.AltitudeLondon.com)

The vertiginous location and panoramic views of Top London Events Venue Altitude 360 seamlessly complement the contemporary nature of the space itself. Award winning Best London Venue with a View Altitude 360 is a chic, modern venue - the contrast of its bright white marble floors and jet black leather furnishings provide a blank canvas that can offer bespoke solutions for every client. Specially commissioned electric retractable walls highlight the unique versatility of the venue, whilst a state-of-the-art zoned sound system, giant 60-inch plasma screens and high-speed wireless internet connection ensure that every need is catered for.

Innovation lies at the very heart of this Award winning Best London Venue with a View, not only through its impeccable facilities, but the quality of service and attention to detail from its in-house caterers and event specialists. The Altitude 360 experience is unrivaled in terms of style, status, elegance and distinction, ensuring that each and every event is distinct and memorable.

Justin Etzin, The Luxury Brand Owner of Altitude 360 comments: "We're stunned by the overwhelming response that we have had to the Altitude 360 brand. Operating in the heart of London, we have competition from some of the best venues in the world. We have been honored to host some of the Capitals most exclusive events including British Tourism Week which was launched at Altitude 360 late last year and some very famous London weddings"

Altitude 360 http://www.AltitudeLondon.com The Award winning Best London Venue with a View.

Notes to Editors:

The Award winning Best London Venue with a View Altitude 360 concept is the brainchild of entrepreneur Justin Etzin (http://www.JustinEtzin.co.uk). Justin Etzin plans further Altitude 360 locations in Paris, Geneva, and New York, whilst the franchised concept now operates as a franchise opportunity in countries across the world. Justin Etzin dedicated the launch of Altitude 360 through The Etzin Foundation to his father Bernard Etzin who founded the computer and electronics giant Brother International.

Justin Etzin is an International entrepreneur who is based in New York, USA. He has a background in the entertainment and leisure industry both in The UK and abroad. Justin Etzin is currently working with Altitude 360 to create a new riverside venue in the same building as Altitude 360 called The River Room, London http://www.RiverRoomLondon.com Justin Etzin vision is that the two venues combined will allow up to 1200 guests to enjoy Jetliner views as well as direct river views.

Franchise Operators wishing to work with or use The Altitude 360 brand should contact Justin Etzins PR Company The Communication Group. Rosie Kempson on +44 20 7630 1411

Altitude 360 London is located in the heart of Westminster, on the 29th floor of Millbank Tower, SW1P 4QP. The venue offers 360˚ views over London and is proud to be the city's largest penthouse venue boasting such views.

Altitude 360 was first launched in 2007 by David Cameron and celebrated its 1st birthday in October 2008 with the Mayor of London, Boris Johnson. Following extensive refurbishment, the independent venue, Altitude 360 was recently launched, providing a unique vantage point in the skies above Westminster.

The Ultimate London Venue with a View Altitude 360 and The River Room London has an impressive 15,000 sq feet of blank canvas potential: a versatile space that can be used in its entirety or divided into smaller rooms to accommodate capacities ranging from 10 to 1200 people. The use of high-tech, soundproof electric walls can be utilized to create the perfect space for high end corporate events, seminars, conferencing, cocktail parties, launches, photographic shoots and filming as well as private dinners, weddings and private events.

This top London venue has a close long-standing relationship with Salt & Pepper Private Food Design, offering high quality ingredients, good taste and impeccable execution. Award winning Best London Venue with a View Altitude 360 also works alongside the renowned designers at London Floral Couture. This talented team provides the highest quality of flowers and personalized displays to compliment any event and suit any style, vision or requirement.

Altitude 360 has won the Prestige Events Coolest London Venue Awards in 2008.

Winner of Category Coolest for small meetings.

Since Altitude 360s expansion just last month the venue is already being considered for nomination for a multitude of different awards.

Altitude 360 really is London's Venue with a View. Considered in the industry as London's most exclusive new venue, Altitude 360 has taken London by storm. The reasons for this Top London Venue accolade are the fact that The Views from this award winning Best London Venue are really unbeatable. Considered as also The Ultimate London Penthouse, Altitude 360 really provides the best experience for event organizers and their guests.

Below are examples of the wide variety of events held at Altitude 360 Exclusive London Venue:

The Coutts London Jewelry Week Celebrations
The Leading Hotels of the World Awards
The Mayor of London's Celebration Party
Numerous Charity Galas
Interview with Presidential Nominee Senator John McCain
BBC Grand Slam Filming
Society London Weddings
Mayor of London, London Bus unveil
Numerous Conservative Policy announcements
Launches of some of The World's finest products and brands
Altitude 360 has also been chosen to host some of London's Top fashion shows during London Fashion Week.

Altitude 360 is used in London for Blue Chip Corporate events, Top Seminars, Conferences and Video Conferencing, Cocktail parties and Cocktail receptions, Launches including Product Launches, photographic shoots, filming, Award ceremonies, film screenings as well as private dinners, London Weddings and Wedding receptions and high end private events.

Altitude 360 is also used in London for a lot of international Corporate events, Government Seminars, Business Conferences and Live Video Conferencing, VIP Cocktail parties and high level Cocktail receptions, Company Launches including Major Product Launches, magazine photographic shoots, event and production filming, TV Award ceremonies, Hollywood film screenings as well as exclusive private dinners, Society London Weddings, Society Wedding receptions and of course a London Wedding Venue. Altitude 360 also caters for International high end private events which are not published for security reasons.

For more information please contact Rosie Kempson on +44 20 7630 1411.

For inquiries regarding private hire contact Jenny Murray on +44 845 500 2929.

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Alex Kersjes
Altitude 360
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