94X is the ideal airwave for us as the station is geared towards “Generation X”; those born between 1961 and 1981, statistically, holding the highest education levels when evaluating age groups
West Babylon, NY (PRWEB) September 05, 2012
Long Island Exchange Inc. (http://www.longislandexchange.com) has released the first round of radio ad campaigns targeting the Long Island New York area. The new campaign replaces previous spots in 2011, 2010 and 2009. A digital version of the commercial has been hosted on YouTube and reached nearly 100,000 views. The new ad campaign uses the original 52 second spot first released in 2005.
“This spot was originally created in 2005 by 94.3 FM, at the time “Island 94.3” (WMJC), to initially promote LongIslandExchange.com after its 2002 launch as the “all you need site” for finding out what's happening on Long Island. The new 94.3, now "94X" is again the ideal airwave for us as the station is geared towards the “Generation X” market; those born between 1961 and 1981. The U.S. Census Bureau cites Generation X as highly educated, statistically, holding the highest education levels when evaluating age groups,” said John Colascione, Managing Partner and Founder of Long Island Exchange Inc.
Long Island Exchange Inc. also released a fifteen (15) second television advertising campaign on News 12 Long Island, the region’s top watched 24-hour cable news channel dedicated to breaking news for both Nassau and Suffolk County New York. The term “Long Island” or “the Island” typically refer only to Nassau and Suffolk, with Brooklyn and Queens mostly associated with New York City and the metropolitan area.
LongIslandExchange.com, visited by over 1.8 million people a year, is recognized as the leading destination for Long Island residents as well as visitors to the area, offering credible news and information for those who live and work on Long Island New York. Both commercial, running simultaneously deliver the company’s message clear. That “Long Island Exchange is all you need to find out all you want about Long Island; LongIslandExchnage.com.
About Long Island Exchange Inc.
Launched in 2002, LongIslandExchange.com is a privately owned media company providing Long Islanders with a wealth of information, news, local business data, and resources for planning activities in the area. The web site serves over 1.8 million visitors who generate an average of 4,260,417 page views per year. [*Source: Google Analytics: 08/2012]. The site has won five awards from BOLI for creative advertising and marketing including awards for “Best on Long Island”, in categories such as "News, Media and Publications" and "Best Web Site of the Year".
For more information please visit http://www.longislandexchange.com