When it comes to marketing successfully online, it’s about taking calculated risks, not shooting from the hip. The goal is to bring in targeted, prequalified leads in the most cost effective way possible. That requires a solid internet marketing strategy.
Hauppauge, NY (PRWEB) February 28, 2013
Marketing consultants at Upside have worked with New York law firms for years to help them find untapped customer segments to target as potential customers. Upside now offers a full service suite of online marketing services to firms ranging from website marketing to lead generation to Long Island SEO (search engine optimization) and social media marketing services.
For law firms looking to first assess their current marketing plan and determine actionable steps to improve, Upside offers its 360 internet marketing audit. The assessment is one of the most comprehensive in the industry and provides a law firm with an internet marketing plan to improve their online presence. According to President Doug Betensky, “for many law firms or even sole practitioners, conducting an evaluation, forming a strategy and agreeing on an action plan are important first steps to take before investing in any marketing tactic. It’s about smart planning and taking calculated risks, not shooting from the hip, when it comes to marketing successfully online.”
When asked about some advice for law firms looking to grow through online marketing Mr. Betensky advises, “There are many myths about what a firm needs to do online. For example, many firms believe they need to be on social media, but they do not have a social media strategy, content plan or the right resources in place to execute. It’s important to first put together a well thought out strategy that aligns strategy with the real resources needed to execute well. If their goal is to create more phone calls quickly, then social media is not the first step we recommend. We try to help firms put their budgets into the marketing activities that get the most results and match their goals.”
In general, the Long Island marketing firm recommends that law firms build an online law firm marketing plan that is diversified and well balanced, employing a number of different tactics online and offline. A strong internet presence can help round out the firm’s marketing plan and create new sources for growth,” says Mr. Betensky. According to the marketing firm, the legal market is very competitive in the New York area. Many firms are not getting the results from traditional marketing such as print advertising that they were getting ten years ago. For many, internet marketing is more cost effective and more profitable. “It’s important to adapt as consumer behaviors change over time. If your customers and your target audience are online, it makes sense to build the pipeline to them and start marketing on common ground,” shared Mr. Betensky.
The Long Island marketing firm invites any law firm on Long Island or in the New York area to call and talk with a consultant about marketing strategies that will help them grow by calling (516) 610-0922 or emailing info(at)upsidebusiness(dot)com to set up a meeting.
About Upside Business Consultants:
Based in Hauppauge, New York marketing firm Upside provides marketing consulting, social media consulting, Search Engine Optimization (SEO), internet marketing, and marketing coaching/training. We provide a unique combination of strategic marketing consulting and agency services that clients need to grow, whether they are launching a new business or looking for strategies to grow an established business or organization. Upside’s New York marketing consultants are recognized for well thought out strategies, personalized service, and deep knowledge of marketing strategy across all marketing channels.