St. Louis, MO (PRWEB) August 20, 2012
The Lifetime guarantee allows every Lumera Diamonds customer to receive the full price paid for their original diamond, when trading up to a new diamond. What makes this program unique is the lack of restrictions that normally accompanies similar programs. While most trade in programs require the customer to spend double or more on the new diamond, Lumera requires only that the new diamond be priced 20% higher than the original, allowing more purchasers to take advantage of the offer, more often. Lumera also offers the full price paid for the original diamond in trade, while others typically charge a restocking fee of as much as 20%, virtually eliminating any benefit of a trade in.
"While many of our customers would never consider trading in their diamond, since they see it as a very special symbol of their lifetime commitment to another person, we wanted to offer a truly valuable option to those that do. Instead of the usual 'to good to be true' trade in agreements that require purchasers to pay hidden fees or hefty premiums on the new diamond, we decided to create a straight forward program that would allow the customer to do what they want to do: trade in an older purchase for a newer one, and not loose anything in the process, period." stated Joe Brehob, President of Lumera Diamonds.
LumeraDiamonds.com is able to offer such a strong policy based on the strength of its overall pricing strategy. Instead of offering inflated loose diamond prices, punctuated by sales and promotions, Lumera offers everyday low prices, and has never had a sale, promotion, or discount at any time in their history. Because no customer has paid an inflated price, Lumera can offer the full value on every trade, without additional fees or excessive requirements for increased spending. For other retailers, accepting a diamond in trade often means reimbursing the customer at the inflated price as well (something they are reluctant to do). This illustrates the reason Lumera is only able to offer the trade in agreement on diamonds originally purchased from Lumera.
Lumera also offers the ability to search for a gia diamond online, where all prices are displayed along with every other detail of the diamond. Additionally, customers have access to diamond consultants for questions, advice, or to assist in a purchase. A comprehensive, but clearly organized education center offers valuable advice to anyone interested in purchasing a diamond.
"We are excited to offer this new benefit to our customers, and proud of the fact that our history of fair pricing makes it possible. Every decision we make is guided by our mission to make the diamond buying process simple, fair, and rewarding for the customer," said Mr. Brehob.
ABOUT LUMERA DIAMONDS:
Lumera Diamonds sells GIA certified loose diamonds through http://www.lumeradiamonds.com. Every diamond is backed by an exclusive Quality Guarantee, Lifetime Trade-in privileges, 30-day returns, and a written appraisal. Lumera was founded with the mission of promoting both transparency in the diamond business and education for the consumer; eliminating the mystery and anxiety that often accompanies the purchase of diamonds and jewelry.