L'Oréal Kids Introduces "Horton Hears A Who!" Special Children's Shampoos Collection

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In celebration of the big screen adaptation of Dr. Seuss' beloved book "Horton Hears A Who!", L'Oréal Kids introduces four limited-edition Extra Gentle 2-in-1 Shampoos featuring bottle designs of the classic characters combined with the L'Oréal Kids shampoo formulas.

A special collection of L'Oréal Kids (http://www.lorealkids.com/) Extra Gentle 2-in-1 Shampoos debuts just in time to capture the magic of the March 2008 release, in which the makers of the blockbuster animated hit "Ice Age" team with comedy giants Jim Carrey and Steve Carell to bring to life Dr. Seuss' classic tale.

L'Oréal Kids will also be featuring exclusive "Horton Hears A Who!" content on its website, including a sweepstakes with a chance to win a computer package or a screening of the film in the winner's hometown.

Each shampoo in the L'Oréal Kids' "Horton Hears A Who!" limited edition collection features the cleansing and conditioning formulas parents expect, with fruity scents for kids. Like in the story in which Horton the elephant protects the "Who's" from harm, the L'Oréal Kids shampoo formulas are gentle in order to help protect hair from damage and dryness. Horton's Whoberry and Kangaroo's MangoRoo smoothie-based formulas are rich and creamy to help minimize split ends, while The Mayor's Melon and Jo Jo's Juicy Cherry provide a high level of conditioning for more manageable hair. All four formulas are created to leave hair silky and shining.

Like all L'Oréal Kids' Extra Gentle 2-in-1 Shampoos, the "Horton Hears A Who!" formulas promise no tears and no knots, with scents that complement other favorite L'Oréal Kids products. The bottles are easy to hold and soft to squeeze, making it a cinch for both adults and children to squeeze a burst of shampoo and lather up.

Dr. Seuss, the best selling children's author of all time, wrote and illustrated 44 children's books and has sold over 600 million copies of his stories worldwide. In fact, one in four children born in the U.S. will receive a Dr. Seuss book as their first book.

L'Oréal Kids' "Horton Hears A Who!" Extra Gentle 2-in-1 Shampoos join the existing line of L'Oréal Kids grooming products for a limited time only beginning in February 2008 at chain drug, food and mass market retailers nationwide for a suggested retail price of $2.99. For more information, visit http://www.lorealparisusa.com.


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Andrea Leonarz

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