New York, NY (PRWEB) April 19, 2009
Louis Vuitton North America, Inc. announced today, in honor of Earth Day, that 15% of all sales purchased on the company's U.S. site, LouisVuitton.com on April 22nd, 2009 will be donated to The Climate Project. Louis Vuitton is actively committed to promoting environmental responsibility and sustainable development, and has partnered with The Climate Project since 2007.
Louis Vuitton initiated an association with The Climate Project in 2007 by making a donation to the organization on behalf of the individuals in the Core Values Advertising Campaign. Louis Vuitton has continued the relationship throughout its Core Values campaigns, donating on behalf of Catherine Deneuve, Andre Agassi and Steffi Graf, Keith Richards, Sofia and Francis Ford Coppola, and Sean Connery.
"We are thrilled to collaborate with The Climate Project and promote environmental awareness in honor of Earth Day," said Daniel Lalonde, President and CEO of Louis Vuitton North America. "Over the past few years Louis Vuitton has voluntarily made efforts to reduce the impact of its activities on the environment. In addition we are proud to be able to support The Climate Project in its inspiring quest to raise awareness of the climate crisis."
The Climate Project, founded by Nobel Laureate and former Vice President Al Gore, is an international non-profit organization with a mission of increasing public awareness of the climate crisis at a grassroots level worldwide. TCP is growing exponentially, with headquarters in Nashville, TN and branch offices in Spain, U.K., Australia, India, and Canada. More than 500 U.S. and Canadian TCP Presenters will be gathering in Nashville next month for TCP's North American Summit with Gore and other climate change dignitaries.
"We are delighted to continue this wonderful relationship with Louis Vuitton in our joint efforts against global warming. Louis Vuitton has always been on the cutting edge of fashion and now the company has again proven it leadership to set new standards and trends for sustainable practices and programs in the luxury industry. We appreciate its support in giving consumers the opportunity to donate to TCP with their on-line purchases on Earth Day," said Jenny Clad, Executive Director of The Climate Project.
About Louis Vuitton
A worldwide leader in luxury since 1854, Louis Vuitton has been synonymous with the art of elegant travel. Its leather goods are renowned throughout the world for ultimate quality, craftsmanship, innovation and stylish luxury. From 1997, with the arrival of Marc Jacobs as artistic director, it has extended its range to women and men prêt-à-porter, shoes, watches and jewelry. Louis Vuitton has an exclusive network of 430 wholly owned stores around the world. It has been a member of LVMH Moët Hennessy Louis Vuitton, the greatest and most successful luxury goods group worldwide since 1987.
About The Climate Project
The Climate Project (TCP) is an international non-profit organization founded by Nobel Laureate and former Vice President Al Gore. With its global headquarters in Nashville, Tennessee, TCP's mission is to increase public awareness of the climate crisis in the United States and abroad. TCP consists of a professional staff and more than 2600 volunteers worldwide who have personally been trained by Gore to present a version of the slide show featured in the Academy Award-winning film An Inconvenient Truth. In February 2009, TCP expanded its mission with a new commitment to advocacy and activism to combat climate crisis.