(Vocus/PRWEB) March 22, 2011
For the first time ever, Louis Vuitton offers internet users the opportunity to discover the unique atmosphere of its fashion show.
This online event allows users to explore, in any direction, the show space for an experience with no boundaries. Hear Marc Jacobs - Artistic Director- and Katie Grand - Stylist - comment the show with anecdotes on the preparation of the collection. Enter the fashion show space and access panoramic backstage views by passing directly through the catwalk.
Through Facebook, Louis Vuitton fans have exclusive all access to unedited content: inspirations, rehearsals, guest arrivals, and interviews with the models.
Discover the Louis Vuitton Fall/Winter 2011-2012 Women’s Ready-to-Wear collection and universe now available at fashionshow.louisvuitton.com. The website is also compatible with iPad and iPhone.
About Louis Vuitton and Digital Media
Louis Vuitton was the first brand to develop a fully integrated digital communication strategy: “The Art of Travel by Louis Vuitton.” It all began with the launch an official Facebook fan page and an official Twitter account in June 2009. Today, the digital initiatives have expanded, with 6 international Twitter accounts with over 250 000 followers, a Foursquare account with over 65 000 friends, and a dedicated YouTube channel.
The Facebook page has become the official online destination for all that concerns Louis Vuitton. The commitment to feature only pure editorial content has attracted over 2 million international fans to date. In October 2009, Louis Vuitton was proud to have been the very first luxury brand to broadcast its fashion show live on Facebook. Last year, this experience was enhanced with exclusive 360° views of each style that walked down the runway.
This year Louis Vuitton has gone even further and has launched their first iPhone application Amble, which focuses on the Louis Vuitton art of travel experience. This free application helps users document their travels and discover new hotspots around the world, combining user-generated content with the savoir-faire of Louis Vuitton.
Stay connected with Louis Vuitton at:
facebook.com/louisvuitton | twitter.com/LouisVuitton_US
youtube.com/louisvuitton | foursquare.com/louisvuitton
louisvuittonamble.com | u.youku.com/louisvuitton
About Louis Vuitton Founded in Paris in 1854, Louis Vuitton has been synonymous with the art of travel. Its iconic trunks and luggage have accompanied journeys throughout time. With the arrival of Artistic Director Marc Jacobs in 1997, Louis Vuitton extended its expertise to ready-to-wear, shoes, accessories, watches and jewellery, available in its exclusive network of stores located in over sixty countries.