Sleep Experts wants Dallas/Fort Worth customers to "Love Your Mattress"

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Sleep Experts is rolling out a new advertising campaign to tell Dallas/Fort Worth customers "You're Going to Love Your Mattress"(TM), and is also introducing the Sleep Experts One Year Love Your Mattress Guarantee™, giving customers a full 365 days to return or exchange their mattresses if they are not completely satisfied.

Sleep Experts - Love Your Mattress

We want to show D/FW customers how confident we are that 'You're Going to Love Your Mattress.'

Sleep Experts is rolling out a new advertising campaign to tell Dallas/Fort Worth customers "You're Going to Love Your Mattress"™. The ads reflect the company's mission to always exceed customers' expectations, and feature real employees, from delivery drivers and warehouse staff to store managers and human resources personnel.

In support of the Love Your Mattress™ campaign, the company is introducing the Sleep Experts One Year Love Your Mattress Guarantee(TM). This bold guarantee gives customers a full 365 days to return or exchange their mattresses if they are not completely satisfied.

"At Sleep Experts, we realize that buying a mattress is a very personal decision as well as a major investment, and that is why every one of our employees goes through 90 days of training to educate customers and help them find the perfect match," said Christine Cook, wife, mom and president of Sleep Experts. "With our new ad campaign and the One Year Love Your Mattress Guarantee, we want to show D/FW customers how confident we are that 'You're Going to Love Your Mattress'."

The Love Your Mattress ads, developed by The Loomis Agency of Dallas, are currently running on local television and radio stations.

About Sleep Experts
Sleep Experts, a mattress retailer with 33 locations in the Dallas/Fort Worth Metroplex, offers a broad selection of innerspring mattresses, foam mattresses and air mattresses, with brands including Simmons, Beautyrest, Aireloom, Tempur-Pedic, ComforPedic, Laura Ashley, King Koil, Sleep Designs, Spring Air and Air Number. The company's mission is to exceed customers' expectations, and it backs this pledge with a One Year Love Your Mattress Guarantee™. Recent accolades include the 2009 Dallas Business Ethics Award, three consecutive Consumers' Choice Awards®, and top workplace awards from both Dallas Business Journal and The Dallas Morning News. Through its Rest Assured community program, Sleep Experts recycles customers' old mattresses for donation to local shelters and also donates a portion of proceeds from every mattress sale to help families in crisis. For more information, visit http://www.sleepexperts.com or call (888) 55-SLEEP.

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Sherry Yeaman
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