Our iconic Virginia is for Lovers brand is about love - pure and simple, and has been for more than 40 years.
Richmond, VA (PRWEB) November 23, 2011
The Virginia Tourism Corporation and Lewis Ginter Botanical Garden announced that oversized LOVE artwork will be a starring attraction at this year’s Dominion GardenFest of Lights. The artwork, which is 16 feet long and 7 feet high, is part of the Virginia is for Lovers campaign and promotes the message that love is at the heart of every Virginia vacation. The LOVE artwork will be illuminated in white light as part of the event which opens November 25, 2011 and runs through January 9, 2012 (closed Dec. 24 & 25).
Visitors will be encouraged to take a family picture in front of the artwork and share it on Facebook at http://www.facebook.com/VirginiaIsForLovers or on Twitter, using the special hashtag #LOVEVA.
"Our iconic Virginia is for Lovers brand is about love - pure and simple, and has been for more than 40 years," said Alisa Bailey, president and CEO of the Virginia Tourism Corporation. "We're excited to bring the LOVE artwork to Lewis Ginter Botanical Garden to help promote holiday travel to Virginia. It is an ideal destination for families looking to completely connect on a Virginia vacation."
“Bringing LOVE to the Garden is a natural fit,” said Beth Monroe, Public Relations Director at Lewis Ginter Botanical Garden. “More than 50,000 guests come to Dominion GardenFest of Lights each year and many tell us it’s their favorite place to make holiday memories.” The theme for this year’s show is Nature’s DeLIGHTs and features more than half-a-million lights, botanical decorations, model trains, fun family activities and more. For details, visit lewisginter.org.
Love is at the heart of every Virginia vacation. Visit http://www.Virginia.org to learn more about holiday events and destinations or call 1-800-VISITVA to request a free, Virginia is for Lovers travel guide.
Note to media: Images of the LOVE artwork are available on http://www.vatravelstories.com, the official pressroom of the Virginia Tourism Corporation.