As Theaters Face Recession, Loving the Classics Thrives

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As the recession causes movie theater chains to struggle, the classic movie service Loving the Classics, which offers numerous DVD selections, continues to thrive.

The continuing economic tumult in our nation continues to impact many different industries, and the movie industry is no exception. A recent article in the Huffington Post notes that while movie theaters can still count on teens for ticket sales, they are having an increasingly difficult time courting recession-impacted adults. Even as many theaters are moving to serve alcohol and offer plush seating to grown-ups, more and more adults are finding it preferable to save money and watch movies at home. And in such an environment, Loving the Classics, a site offering hard-to-find movie titles on DVD, is reporting record success.

In fact, while the Post notes that many major theater chains are facing serious financial woes, sales for Loving the Classics have never been higher. The site offers patrons the opportunity to purchase movies that are essentially unavailable anywhere else, including silent pictures, cult classics, and entries from the Golden Age of Hollywood. Loving the Classics has a collection spanning the 1910’s through the 1970’s, all available to own in DVD format.

And according to a representative of the company, this service is doing particularly well in the current economy. “A big part of what has made Loving the Classics not only survive the recession, but even thrive in it, is the fact that our service offers a genuine entertainment bargain,” the spokesperson says. “For less than what it would cost to see a new movie in theaters, out customers can own timeless classics, watch them from the comfort of their own home, and have them forever.”

Part of the continued success of the company is due to its demographic—which largely skews toward senior citizens. “Because so many of Loving the Classics’ customers are senior citizens, the trouble that theater chains are having attracting grown-ups plays right to our company’s strengths,” the representative notes. “The same people who simply don’t care to pay an arm and a leg to see a new movie in a movie theater are the same people who love the rich selection of classic features we can offer, all for home viewing.”

Loving the Classics contains a vast library of thousands of movies, with more being added all the time. Customers can choose the movies they desire and purchase them on DVD. Loving the Classics is also known for its “double feature” and “player of the month” sales, which contribute to its reputation as an economical entertainment option.

Loving the Classics is a niche retail site that specializes in vintage film titles. With a range of movies that date as far back as the 1910’s and include vintage westerns, classic film noir, and many other genres, Loving the Classics is an ever-popular service among film enthusiasts.

For more information about Loving the Classics, or to place an order, visit


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