The viral nature of a social network allows brands to leave an impression on people that would otherwise be difficult to reach and is especially effective for small companies as it levels the playing field with deep pocketed larger corporations.
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(Vocus/PRWEB) April 08, 2011
When social media burst onto the scenes as a marketing channel with the rapid rise in popularity of the likes of Myspace and Facebook there seemed to be plenty of evangelicals praising its power, but very few who understood how to truly take advantage of this new advertising medium.
Now it appears that social media has moved out of its infancy and companies are starting to understand how to behave in this new channel. It is still very much an unknown entity, however there’s no doubt that the “trailblazing” companies are reaping the rewards of their new social presence.
A UK-based travel company and Las Vegas holidays specialist, LowcostUSA, have recently started to focus their efforts on social media marketing to try and engage with fans and reinforce brand interaction. Earlier this week, they launched their brand new Facebook fanpage created specifically to give their “fans” access to exclusive special deals. To top it off, for every 2,000 fans their page gets, they’re giving away a free holiday to New York.
Commercial director, Martin Palmer, says “social media is the way forward for businesses that offer a great service. The viral nature of a social network allows brands to leave an impression on people that would otherwise be difficult to reach and is especially effective for small companies as it levels the playing field with deep pocketed larger corporations.
Each positive interaction with the brand helps to develop fans and fans are the best type of sales force a company can get – one that doesn’t cost anything, that has no ulterior motive or financial reward and one that delivers brand advocating messages to a trusted network of compatriots.
Prior to social media, it was difficult to broadcast experiences, but now thousands of people can be reached at the click of a button allowing messages and ideas to spread quicker than ever before.”
Facebook have made it very easy for businesses to interact with their platform by creating a fully-fledged API that allows companies to create their own applications for endless possibilities. Businesses can engage with their prospects in more ways than ever by leveraging the data and infrastructure of the world’s most powerful social network.
On top of the marketing potential of social media, Bing and Google are now both using social media signals as a factor in rankings - something that has caused quite a stir in the SEO industry. Popular brands on social media sites will now start to benefit from their popularity pushing them higher in the search engine results.
Martin says "Whilst SEO is not the main driver in LowcostUSA's decision to start using social media, it is highly likely that the search engines will place ever increasing emphasis on such signals in the future."
When the LowcostUSA fanpage reaches 2,000 members - the first winner will be announced. To enter the competition, simply like the LowcostUSA Facebook fanpage here: http://www.facebook.com/lowcostUSA
LowcostUSA is a UK-based travel agency specialising in holiday destinations to the United States.
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