Kobie Marketing serves some of the world's most powerful brands with some of the most innovative proprietary software and solutions in the loyalty marketing industry
St. Petersburg, FL (PRWEB) February 21, 2009
Kobie Marketing, a leading loyalty marketing agency, today announced the hiring of Carlos Dunlap as the company's new Practice Director of Loyalty Consulting. In this role, Carlos will oversee the company's loyalty consulting practice and he will provide strategic leadership to new business development initiatives. Carlos is joining the Kobie team during an era of unprecedented growth for the innovative loyalty marketing agency.
"We are extremely excited to add someone with Carlos' expertise to our team," said Michael Hemsey, President of Kobie Marketing. "On top of the loyalty program consulting and strategic management experience he brings to the table, Carlos truly understands the value that loyalty marketing efforts bring to our clients. Carlos was brought on board to lead the continued growth of our consulting practice."
"Kobie Marketing serves some of the world's most powerful brands with some of the most innovative proprietary software and solutions in the loyalty marketing industry," said Dunlap. "I'm extremely excited for the chance to leverage these tools to help our clients enhance their loyalty strategies, profits, and drive customer engagement with their brands."
Dunlap brings a wealth of experience to his new role. Prior to joining Kobie Marketing, he spent the past 16 years cultivating a rich background in loyalty consulting, customer engagement strategies, direct marketing, business development, customer acquisition, and strategic marketing through several key posts. Most recently, Carlos was a senior executive at Maritz Loyalty Marketing, where over the past 7 years he held the positions of VP of Solution Design and Strategic Consulting, VP of Business Intelligence and VP of Strategic Services. Since 1993, he has established and maintained relationships with marketing leaders for several Fortune 500 clients, including Bank of America, Coke, Symantec, McDonald's, IBM, Jiffy Lube, American Express, Walt Disney, Sam's Club, Nestlé-Purina, Kimberly-Clark, AAFES, Wells Fargo, The UPS Store, Syngenta, Washington Mutual, Circuit City, and First Tennessee/First Horizon.
A graduate of Southern Illinois University - Edwardsville, Carlos developed Maritz' Strategic Consulting Process and Methodology and also oversaw it's evolution into the process that is currently used today. Carlos is a proven thought leader who has authored dozens of articles on the loyalty marketing discipline; been featured in numerous publications - Wall Street Journal, USA Today, Targeting Magazine, American Banker and Wise Marketer; featured on the Today Show; and spoken at many conferences and events - Thompson's Card Forum, Frost & Sullivan, North American Conference on Customer Management, National Retail Federation, and Retail Banking Conferences.
About Kobie Marketing:
Kobie is an award-winning loyalty marketing and technology firm with nearly two decades of experience in managing loyalty programs; developing award-winning advertising campaigns; and developing and integrating robust and innovative technology platforms that have transformed client-customer interactions in the loyalty industry. Kobie has experience with a diverse client base, including Verizon, Bank of America, MBNA, Royal Bank of Canada, Barnes & Noble, Cingular, Samsung, Advanta, Avon, and CBS Sportsline. Visit Kobie at http://www.kobie.com to find out more about this unique and innovative company.