No other organization in the loyalty program industry has been able to match the size, scope and growth of Access’ merchant network,” Day said.
Salt Lake City (PRWEB) September 1, 2010
Day, a veteran of 15 years in the loyalty and rewards industry, brings to Access an extensive background in product development, analytics and consumer segmentation. In this new role, Day will lead the company's customer experience and engagement efforts to help maximize participation among its membership base of over 20 million discount and reward seekers.
"We are delighted to introduce Michael as a tremendous addition to what we feel is an already deep and talented team," said Access President Casey Kleinman. "With recent economic events sparking a collective cry for consumer relief at the cash register, Michael's background makes him an exceptional fit to help expand the impact of our merchant discount network among new and existing customers."
Day comes to Access from Retailer Networks, where he served as Chief Marketing Officer and produced dramatic increases in traffic and conversion rates amidst several successful product launches. He also formerly held the Chief Marketing Officer position at Next Jump, Inc., creating loyalty and rewards programs for numerous Fortune 500 companies. Other previous roles Day has held include executive roles with Wal-Mart, Costco, and ELES Global Media.
"No other organization in the loyalty program industry has been able to match the size, scope and growth of Access' merchant network," Day said. "I look forward to being part of its expansion efforts, contributing new ideas, and working with an organization that is truly dedicated to creating the world's best consumer discount programs."
Day holds an MBA from Webster University and an undergraduate degree from the University of Washington. His hire comes as part of a period of sustained growth for Access, who has recently added several new clients and is planning a series of product advancements for 2010 and 2011.
About Access Development
Access Development has spent over 25 years helping companies connect with their customers and build revenue, loyalty and retention through unique rewards and discount programs. The company’s discount network of over 250,000 locations and national brands is the largest in the world, providing discounts of up to 50% on everyday items to 20 million end users.