New Brand Model Designed to Drive Long-Term Profitability

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Brand loyalty research firm offers effective brand model for predicting consumer behavior.

An effective brand model is a representation of the most important elements that drive your business. It describes the consumer's mindset, attitudes and behaviors toward your brand.

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Just as we use traffic models to forecast our daily commute time and meteorological models to forecast the weather, brands use models to predict consumer behavior.

Brand models help marketers predict consumer behavior through quantitative analyses. A truly holistic brand model, however, must offer both quantitative and qualitative evidence to explain the psychological motivations behind consumer purchasing patterns.

Leading brand strategist BJ Bueno explains: "An effective brand model is a representation of the most important elements that drive your business. It describes the consumer's mindset, attitudes and behaviors toward your brand."

Loyalty research confirms that a brand's most loyal customers are its most profitable. The Cult Branding Company recently unveiled the first comprehensive brand model combining both quantitative and qualitative assessments rooted in humanistic psychology and centered around this special breed of customers called "Brand Lovers."

Bueno says, "The predictive capability of Brand Lover Model 2.0® gives businesses an unparalleled competitive advantage." The Brand Lover Model 2.0® is now offered in three formats based on the size and needs of your organization:

'Brand Lover Model - Basic' is designed for small and mid-size businesses looking to differentiate themselves from the competition and drive greater sales for their products and services. This model offers a broad snapshot of the psychological motivations of Brand Lovers.

'Brand Lover Model - Complete' offers mid-size and large businesses the opportunity to intimately understand their best customers using statistically verifiable measures.

'Brand Lover Model - Enterprise Edition' is designed especially for publicly-traded retailers and other "mega brands" that require a more thorough and expansive offering.

ABOUT THE CULT BRANDING COMPANY - The Cult Branding Company is the recognized leader in loyalty research, helping brands cultivate authentic customer loyalty. Using its trademarked Brand Lover Model 2.0®, The Cult Branding Company helps businesses model their brand around the needs of their best customers.

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Scott Jeffrey
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