Loyalty Expo Announces New Workshops and Marketer-Exclusive Roundtables

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Popular marketer-exclusive roundtable networking session and workshops addressing topics around consumer preferences, data, mobile commerce and gamification added to Loyalty Expo agenda.

Loyalty Expo

“The workshop sessions are invaluable to our attendees. The hour and a half sessions allow time for marketer to dig into a topic, learn and walk away with a number of tangible tools they can execute Monday when they're back in the office."

Four workshops and the popular marketer-exclusive peer-to-peer networking roundtable sessions have been announced for the highly anticipated 6th annual Loyalty Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event is scheduled for March 20-22, 2013, at the Renaissance Orlando at SeaWorld in Orlando, Florida.

Four entertaining and informative workshops - focused on customer relationships, engagement and loyalty, will be held on Wednesday, March 20.

The first workshop scheduled for 1 p.m., “Customer Intelligence Made Easy: A Step by Step Methodology to Building Profitable Customer Relationships” will be presented by Connie Hill, President and Founder of VeraCentra; David Resnick, Vice President Technology Solutions, VeraCentra. This workshop will focus on how to use data to attain meaningful customer intelligence and will help attendees better identify opportunities and strategies to create and maintain profitable customer relationships.

The second workshop, also scheduled for 1 p.m., is titled, “Turning Likes into Buys: How to Convert Your Digital Community into Paying & Loyal Customers.”
Every marketer wants to know the secret behind determining actual ROI on social media efforts. Workshop attendees will learn how to: launch an all digital and card-free loyalty and rewards program; publish digital coupons direct to a social community’s supermarket and manage a daily deal wallet. Bob Gold, CEO of Gold Mobile, and a mobile commerce expert, will be the featured speaker.

The third workshop, “Driving Innovation in Loyalty – An Integrated Solution of Issuer Rewards and Merchant Offers” is slated for 3 p.m.
Nandan Mer, Group Executive for MasterCard Global Loyalty Solutions, and Jennifer Millard, Merchant Lead for Truaxis, a MasterCard Worldwide Company, will discuss how issuers and merchants can create robust rewards and offer programs that bring consumers value based on their preferences.

Also scheduled for 3 p.m., “Loyalty 3.0: Avoiding the Engagement Cliff and Driving Sustained Engagement through Gamification” presented by Barry Kirk, Sr. Director of Digital Strategy, and Joseph Cole, Sr. Digital Strategist of Bunchball. Attendees participating in Bunchball’s game thinking workshop will explore engagement design and application of game mechanics and dynamics to motivate critical customer and employee behaviors.

Back by popular demand is the marketer-only peer-to-peer networking roundtables scheduled for 4:30 p.m. on Thursday, March 21. Loyalty Expo is the only show of its kind with dedicated marketer-only networking roundtable session. Past attendees have praised the roundtable discussions and cited them as a top reason to attend the conference because it’s their chance to talk with people who are experiencing similar challenges.

“The workshop sessions are invaluable to our attendees,” shared Erin Raese, Loyalty 360 COO. “The hour and a half sessions allow time for marketer to dig into a topic, learn and walk away with a number of tangible tools they can execute Monday when they're back in the office.”

This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions and workshops, led by several of today’s elite marketing minds. Attendees will meet their peers to discuss pressing marketing challenges, opportunities, and solutions.

To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/

About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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